Self Care RAMET Marketing Head

2 weeks ago

Johannesburg, Gauteng, South Africa Kenvue Full time
Self Care RAMET Marketing Head W Description

Role Location: Cape Town, South Africa

Who we are

At, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - includingNeutrogena, Aveeno, Tylenol, Listerine, Johnson'sand BAND-AIDBrand Adhesive Bandagesthat you already know and love. Science is our passion; care is our talent. Our global team is made up of~22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you Join us in shaping our future–and yours. For more information,.

General Summary:

The Head of Marketing, Self Care (OTC) RAMET is a strategic and high profile role in RAMET (Russia, Africa, Middle East and Turkey), responsible for a significant part of our Kenvue portfolio and for leading some of our largest brands in the region (e.g. Nicorette, Benylin, Imodium), to drive the growth model for Self Care across all markets. You will be part of the Marketing Leadership Team and will be reporting to the Sr. Marketing Director (CMO) RAMET.

Major Duties & Responsibilities

Brand Strategy Implementation and Execution Planning

oFull accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans, in close collaboration with local brand activation teams

oPartners with senior management and cross functional teams in creating robust End to End Self Care plans

oConducts business reviews to identify new opportunities and the need to revise plans if necessary.

oMonitors market, brand performance, competitors, trends and consumer insights. Ensures a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.

oLeads the 3YOP Plan for Self Care brands

oWorks closely with EMEA to echo the needs of the market in regard to pipeline development, NPDs, NPIs, commercial innovations, assets / content /claims development

Deploying regional/global communication strategy

oLeads communication planning (comms priorities, calendar).

oCollaborates with Media, Trade, HCP and Local Activation Teams.

oProvides input to regional and global teams for all content development needs and requirements.

oAdapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns.

Deploying new products (portfolio extensions, brand expansion to new markets)

oBased on local market knowledge, provides inputs to regional/global team, from trade to regulatory requirements, for the development of future innovations.

oLeads cross-functional team to bring regional/global innovations (SC, RA, Finance, gatekeeping).

oAssess potential of new products and develops business case.

oLeverages regional/global launch toolkit and adapts to market reality, in partnership with other functions.

Qualifications

What We Are Looking For

Required Qualifications

oBachelor's degree in marketing, business administration, or a related field.

A minimum of 12 years of experience in Marketing, with progressive leadership roles and a strong track record of business results. Strong experience in brand management and Self Care (OTC products) is required. Ability to think strategically and creatively, and to develop innovative solutions to complex problems. Strong analytical skills, with the ability to interpret and use data to drive decision-making.

oExperience in both brand strategy and market execution.

Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.

oExperience in developing regional or cluster (multi-country) plans.

Proven track record of developing and executing successful marketing strategies and programs.

oStrong leadership and team management skills.

oFluent or Native English is required.

oTravel up to 20% may berequired.

Desired Qualifications

oMaster's or MBA isa plus.

oExperience working in a matrix organization is a plus.

oExperience on both regional and local roles is preferred.

oSelf Care/OTC market knowledge of Russia, Middle East, and/or Africa is a plus.

Primary Location

Europe/Middle East/Africa-South Africa-Gauteng-Johannesburg

Job Function

Product Management

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