CRM Lead:advertising: Online Retailer

2 weeks ago


Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

We have an exciting opportunity for a mid - senior CRM Lead: Advertising to join the team at a leading South African online retailer in Cape Town.

This fabulous, young, dynamic, hyper growth company is on the lookout for a smart, creative, hardworking individuals to fill this terrific position.


Responsibilities:

  • Work with Lead Sales Specialists to segment the seller and supplier base
  • Create, implement, and evaluate the CRM strategy
  • Improve the penetration rate of sellers and suppliers using the selfservice tool
  • Increase the retention rate
  • Evaluate and report on the various communication channels effectiveness
  • Manage communication platforms
  • Develop and implement communication strategy
  • Find ways to segment customer base
  • Create automated journeys
  • Report back on performance of communication
  • Optimise based on the performance of the different channels.

Requirements:

  • Bachelor's Degree in a Marketing
  • Experience in an ecommerce environment
  • Analytical and datadriven with a demonstrated ability to operate both strategically and tactically in a highenergy, fastpaced environment.
  • Excellent written communication and copywriting skills
  • Tech savvy with a deep understanding of sophisticated CRM Tools and Marketing Automation Software (like Salesforce and Braze)
  • A grounding in Marketing and Communication principles
  • Solutionsoriented with a proactive and cando attitude
  • A strong working knowledge of Google Sheets and/or Microsoft Excel
  • Experience in campaign reporting and analysis
  • Experience building triggered/lifecycle campaigns (advantageous)
  • Experience creating personalised marketing campaigns (advantageous)
  • Experience using Google BigQuery and Looker (advantageous).

City:
Cape Town

Country:
South Africa

Level of Expertise:
Mid-Senior

Remuneration:
Negotiable

Reference Number:
#Kim1017
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