CRM Campaign Executive

2 weeks ago


Cape Town, Western Cape, South Africa Ad Talent Africa Full time

Who we are:
A young, dynamic, leading South African online retailer

What we are looking for:
We are looking for a highly talented CRM Campaign Executive to join our team in Cape Town.

What you will do:

  • Planning, prioritising and managing the campaign schedule
  • Optimising processes to streamline the briefing, creation and sending of Direct Marketing Campaigns
  • Reporting and providing insights into the performance of campaigns to inform future campaigns
  • Working closely with the CRM Manager to assist with building triggered lifecycle campaigns
  • Conducting A/B Tests to inform more effective marketing campaigns
  • Using liquid to build dynamic and personalised marketing campaigns
  • Researching and keeping the team abreast of developments on the numerous platforms and programmes we use to ensure that we are aligned with best practices
  • Completing Daily Deals and Newsletter/Campaign Duty to ensure that Daily Deals (and other campaigns) are accurately sent out on time. (This may require time after hours/ on weekends)

What you must have:

  • Proven track record of being in a role of similar nature
  • Smart, hardworking with demonstrable integrity and willing to put extra hours in to meet deadlines
  • Exceptional written communication and copywriting skills
  • A passion for retail and marketing is essential
  • A strong working knowledge of Google Sheets and Microsoft Excel is required
  • Relevant tertiary education a degree/diploma in a marketing/businessrelated field
  • BRAZE certification after 6 months in the role
  • Experience in campaign reporting and analysis (advantageous)
  • Experience using liquid or other template languages (advantageous)
  • Experience building triggered/lifecycle campaigns (advantageous)
  • Experience creating personalised marketing campaigns (advantageous)


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