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CRM Campaign Executive

3 months ago

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, a leading South African online retailer, is looking for a highly talented CRM Executive to join our team in Cape Town. In this role, you will be responsible for executing CRM campaigns specifically focused on Takealot's customer lifecycle strategy & Takealot's subscription service . Reporting to the CRM Manager for customer lifecycle & subscription service, you will play a crucial role in driving customer engagement and retention through targeted CRM campaigns.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market-related Total Remuneration Package, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

Your responsibilities will include:

Creating, scheduling and sending CRM campaigns that focus on customer lifecycle as well as CRM campaigns for Takealot's subscriptions service. This includes (but is not limited to) all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs. Executing lifecycle journeys and campaigns for Takealot and Takealot's subscription service, aimed at increasing customer acquisition, retention and lifetime value as well as preventing churn and increasing cross-sell and up-sell opportunities. This includes identifying relevant channels and key messaging. Crafting CRM campaigns aimed at increasing personalisation. This includes mapping out existing customer journeys as well as planning and setting up new lifecycle/triggered campaigns. Working closely with the CRM Manager to ensure campaigns are sent out on time, accurately reflect products on site and include relevant messaging. Managing administrative tasks related to creating and managing the campaign briefing process, conducting checks to ensure accurate and suitable rendering of direct channels across different platforms, coordinating approvals, sending of campaigns. Optimising processes to streamline the briefing, creation and sending of CRM lifecycle campaigns. Working with the Design and Brand teams to ensure content and design for the relevant CRM campaigns are relevant and on brand. Monitoring and reporting on key CRM metrics related to CRM campaigns, providing insights and recommendations for optimisation. Conducting A/B Tests to inform more effective CRM campaigns. Applying segmentation techniques to build appropriate email, push and in-app notification audiences to reach campaign objectives. Using liquid to build dynamic and personalised marketing campaigns. Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices. Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure that we are aligned with best practices. Designing and sending out surveys to customers at various touchpoints to capture relevant information about customer preferences, satisfaction levels, and experiences.

Attributes required:

Proven track record of being in a role of a similar nature Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines Exceptional written communication and copywriting skills A passion for retail and marketing is essential Highly organised with strong administrative skills and the ability to multitask Meticulous attention to detail The ability to thrive under pressure and meet tight deadlines A strong working knowledge of Google Sheets and Microsoft Excel is required Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous) Willing to take direction and able to work independently, demonstrating initiative Comfortable working under pressure in a fast-paced environment Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly Ability to take feedback constructively

Qualifications:

A Diploma or Bachelor's degree in a relevant field such as Marketing or Business 3+ years of experience in CRM or a similar role Experience in e-commerce or digital marketing Experience working with Braze or other CRM Marketing platforms Braze certification is advantageous Experience in campaign reporting and analysis Experience using liquid or other template languages (advantageous) Experience building triggered/lifecycle campaigns Experience creating personalised marketing campaigns

The Environment :

employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of being the leading e- commerce company in Africa. We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve. We are short on ego and high on output. We are doers and not only thinkers, its all in the execution after all. We love what we do and what we are creating.

We seek to Employ an Extra Ordinary Mind who:

is forthright but respectful is an expert at doing, who can not only design but also execute is analytical, able to use data to make decisions is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours is passionate about the potential of e-commerce and delivering a world-class customer experience is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster is able to think about problems from a business perspective using technical and product input is curious and challenge the status quo is innovative and enjoys iteration is collaborative will be at the cutting edge of developing new concepts for thinks like an owner of the business. is SMART, has INTEGRITY and is HARDWORKING