Marketing Executive

2 weeks ago

Cape Town, Western Cape, South Africa Performer Recruitment and Consulting Full time

Introduction

A premium distributor of high-end alcohol brands is looking for a Marketing Executive to oversee a team of Brand Managers from the head office. This role will concentrate on strategic brand planning and achieving outstanding national execution. The perfect candidate will be insight-oriented, ensuring thorough measurement and evaluation of initiatives. Strong collaboration with key stakeholders, including Brand Principals, the Executive team, and all business departments, is crucial.

Duties & Responsibilities

Marketing Plans

  • Develop and execute brand strategies based on insights, creating and implementing both short-term and long-term marketing plans, activities, and programs aimed at gaining market share.
  • Communicate brand objectives effectively across the business, ensuring alignment and clarity for all stakeholders.
  • Ensure brand marketing methodologies and strategies align with Brand Principal requirements and are acceptable to Principals.
  • Negotiate brand marketing methodologies and strategies with Brand Principals when necessary, improving implementation for South African consumer and market needs.

Team Leadership

  • Foster good working relationships within the team, ensuring high performance, motivation, and continuous improvement.
  • Guide, support, and monitor team performance, aligning with the company's performance review process.
  • Continuously evaluate and adapt processes and administrative tasks to enhance team effectiveness.
  • Inspire the team to embody the organiztion's values: Honesty, Trust, Respect, and Integrity, and embrace company behaviors: Willing Involvement, Constructive Collaboration, and Creative Contribution.
  • Engage actively with the Executive Team.

Financial Management

  • Compile Annual Marketing Budgets: Align with brand needs and Brand Principal agreements.
  • Set Financial Objectives: Focus on Brand Plans and Strategies.
  • Coach the Brand Team: Optimize financial resource allocations and Clarify A&P allocations and monthly expenditure tracking.
  • Align with Financial Processes: Promote good financial practices and behaviors.
  • Develop and Recommend Pricing Strategies: Aim to increase long-term market share.

Management of Teams and Project Coordination

  • Brand Plan Delivery: Ensure timely, high-quality delivery of individual and collective Brand Plans.
  • Agency Standards: Guarantee Agency partners exceed minimum execution standards.
  • World-Class Activities: Deliver world-class activities and tools that meet Premium Brand/Company standards.
  • Marketing and Policies: Monitor and improve marketing activities and brand management policies and procedures.
  • Engagement and Partnership: Engage in all aspects of the brand team activities (ATL, PR & BTL) and with respective partners/suppliers.
  • Compliance and Consistency: Ensure localized activity is compliant and consistent with global brand standards and local liquor code of conduct.
  • Trade Trends Assessment: Continuously assess trade trends and inspire the brand team to create localized solutions aligned with consumer and customer needs.

Desired Experience & Qualification

  1. Educational Background:
    • A 3-year tertiary education qualification is mandatory.
  2. Professional Experience:
    • Over 10 years of relevant experience, ideally within the FMCG or liquor industry.
  3. Skills and Expertise:
    • Demonstrated ability to manage brand team members.
    • Exceptional communication abilities.
    • Strong skills in building relationships with both internal and external partners.
    • Solid financial and business understanding.
    • Competence in problem-solving, prioritizing tasks, and multitasking in a fast-paced environment.
    • Proactive in anticipating needs and delivering solutions.
    • Ability to conceptualize ideas and negotiate effectively.
    • Customer-focused approach.
    • Creativity and ability to think strategically.

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