Marketing Executive

2 weeks ago

Cape Town, Western Cape, South Africa Cur8 Capital Full time

Marketing Executive Role

Summary:
Cur8 Capital is an established sharia-compliant wealth manager focused on the mass affluent audience. We offer a full suite of asset classes across real estate, income, private equity and venture capital.

Cur8 is a wholly-owned subsidiary of IslamicFinanceGuru (IFG), one of the world's most prominent Islamic fintechs designed to help Muslims make smart financial decisions.

We have a passionate following and are solving a global problem. Muslims are on average 20% poorer than the rest of the world. We are changing that one ground-breaking investment at a time.

It's a huge market too - Muslims make up around 25% of the global population - and there is a burgeoning middle class.

We're breaking our AUM records every quarter and we have a big, global mission ahead of us. We are proud to share the same investors that invested in Curve, Monese, PrimaryBid, Onfido, Acorns, and many others.

Who we're looking for


We are looking for a marketing executive who takes ownership over their work and can work towards taking our social media presence and website to the next level.


Content is at the heart of what we do, and so you'll be closely working with the content and growth teams to align on objectives and work towards building and executing a social media and website strategy that will meet business needs and raise brand awareness.

The rhythm of your beat is set by customer research and data analytics. You are rigorously scientific when you need to be, with numbers and graphs putty to your hands.

But when the time requires you get out the artistic toolkit and can see things that data could never show.

And you're judicious enough to know when to switch between the two.


You need to be someone who can think outside the box, look for trends and feed in your insightful commentary to the team to help inform overall strategy and then be rigorously ruthless in executing it in your sphere of work to the finest detail.


Cur8/IFG is the kind of place where the more ownership and competence you show the more you grow and are allowed to lead.

There is blue sky above this position so progression opportunities are there.

Specific technical skills we look for are:

  • In-depth knowledge and hands-on experience with major social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
  • Ability to stay updated on platform algorithm changes and trends.
  • Proficiency in social media analytics tools (e.g., Google Analytics, Facebook Insights) to measure and interpret performance metrics.
  • Experience in using data to make informed decisions and optimise social media strategies.
  • Strong creative skills for developing engaging and shareable content.
  • Familiarity with content creation tools and graphic design software.
  • Experience in responding to comments, messages, and engaging with the audience.
  • Proficiency in using CMS platforms such as WordPress for website maintenance.
  • Experience in updating and managing content, including publishing and scheduling posts.
  • Understanding of SEO best practices and the ability to optimize website content for search engines.
  • Knowledge of keyword research, onpage optimisation, and linkbuilding strategies.
  • Proficient in using analytics tools to track blog performance.
  • Ability to analyse data, identify trends, and make datadriven decisions to improve website growth.

Caution:
we are not your typical asset manager. We might be growing up fast but we're still a startup in mindset. We don't do suits, face time and internal politics. We care about our mission and collectively work to achieving that. That's it.

What you'll be doing

  • Assume full responsibility for our social media pages and website, involving coordination with a small number of internal and external stakeholders.
  • Management of our website, including making updates, amends as well as thinking and making improvements to the site accordingly
  • Contribute and implement the overarching vision, strategy, and roadmap for the social media platforms under your purview, ensuring alignment with strategic objectives.
  • Take ownership of defining the essential measures of accomplishment and subsequently monitoring the performance of the social media pages and website.
  • Swiftly amass industry knowledge and evaluate potential avenues for adjusting social media and website stratgey.
  • Collaborate closely with content and growth teams as well as external agencies where relevant to create and execute social media and website strategy that achieves business objectives
  • Efficiently prioritise tasks, adeptly resolving conflicts in a decisive manner while collaborating with peers and senior leaders.

Benefits

  • Highly competitive salary
  • Benefits package including equity
  • Generous selfdevelopment budget and an environment where selfgrowth is genuinely encouraged
  • Working on products that genuinely make a difference in society
  • Working in a fastgro

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