Social Media Consultant

2 weeks ago


Cape Town, Western Cape, South Africa Proactive Recruitment Full time

We are currently looking for a talented Social media coordinator to create and maintain a strong online presence for our clients.

Your role is to implement online marketing strategies through social media accounts.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

As a Social media coordinator, you will develop original content and suggest creative ways to attract more customers and promote our brand.

Ultimately, you should be able to increase web traffic and customer engagement metrics aligned with broader marketing strategies.

Key responsibilities will include, but is not limited to:
Researching audience preferences and discover current trends
Creating engaging text, image and video content
Designing posts to sustain readers curiosity and creating buzz around new products
Managing the flow and status of Social Media projects
Measure web traffic and monitor SEO
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Train co-workers to use social media in a cohesive and beneficial way
Facilitate online conversations with customers and respond to queries
Report on online reviews and feedback from customers and fans
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Oversee social media accounts layout
Suggest new ways to attract prospective customers, like promotions and competitions
Compile monthly reports and provide insights on community engagement and growth
Paid marketing channel management (planning, budget management, implementation, and reporting)

Experience, skills, and requirements:

Proven work experience as a Social media coordinator (2 years minimum)
Expertise in multiple social media platforms
In-depth knowledge of SEO, keyword research and Google Analytics
Ability to deliver creative content (text, image and video)
Familiarity with online marketing strategies and marketing channels
Ability to gasp future trends in digital technologies and act proactively
Excellent communication skills
Multitasking and analytical skills

Platforms you should know:

Facebook Ads
Instagram Ads
Ad Words
Excel
Power point

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