Social Media and Community Manager

2 weeks ago


Cape Town, Western Cape, South Africa Estate Living Full time

We are looking for a social media manager who can continue to build our brand, drive sales leads and build online audiences.

This is an office based position and role requires the person to work from Claremont, Cape Town

Key responsibilities:

Develop digital marketing strategies and content plans
Research and stay up-to-date on digital marketing trends, technologies, platforms and tools
Keep accurate records of SLA and retainer time allocations; ensuring that allocations are utilised and not overspent
Set up, implement and oversee editorial guidelines of all digital marketing profiles
Set up, manage, track, optimise and report on digital advertising campaigns on Meta and Google, taking responsibility for adherence to budgets
Ensure that sales lead campaign KPI's are being met
Oversee all digital marketing promotions, competitions, giveaways, etc. to ensure compliance
Manage the POPIA compliance of all digital marketing databases
Scheduling and engagement of social media content
Assist when necessary with website content population and management, working closely with SEO specialist if required
Oversee research and social listening of clients' industries, competitors, etc

Requirements:

Minimum five years working experience in digital marketing and lead generation
Proficient in design, writing and editing content that is engaging and tailored to different social media platforms
In-depth knowledge of various social media platforms (like Facebook, TikTok, Instagram and LinkedIn) and their specific requirements, algorithms, and user behaviours
Proficiency in using analytics tools to track engagement, reach, conversions, and other metrics
Skill in managing interactions with followers, including responding to queries in a timely and professional manner
Excellent communication skills
Must have a basic knowledge of lead generation and audience building
Experience in crafting, scheduling and optimising newsletters using digital platforms
Exceptional analytical ability
Sound experience and knowledge of Google, and Meta business
Previous experience working on Hootsuite or similar tools advantageous
Relevant tertiary qualification advantageous

We would like to request a portfolio of your work to gain a more comprehensive understanding of your skills and experiences.

Please provide a collection of relevant projects that showcase your expertise, achievements and contributions.

Your portfolio can be submitted in a digital format, and you can use any preferred platform or file-sharing service for ease of transmission.



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