Google Ads Specialist

3 weeks ago


Bedfordview, Gauteng, South Africa HelloYes Marketing Full time

Role Summary


A Google Ads specialist is a digital marketing professional responsible for managing and optimizing pay-per-click (PPC) advertising campaigns on the Google Ads platform.

Their main focus is to create, launch, and analyze campaigns to achieve specific marketing goals.

Key Responsibilities

  • Develop, execute, and manage comprehensive Google Ads campaigns across Search, Display, and YouTube channels.
  • Conduct keyword research and selection for payperclick campaigns to optimize reach and effectiveness.
  • Monitor and analyze performance metrics to identify opportunities for optimization and improvement.
  • Manage budget allocation and bid strategy to maximize return on investment (ROI).
  • Create compelling ad copy and optimize landing pages for ad campaigns.
  • Stay uptodate with Google Ads updates, industry trends, and best practices to continuously improve campaign performance.
  • Collaborate with crossfunctional teams, including SEO, content marketing, and web design, to ensure cohesive digital marketing strategies.
  • Prepare and present detailed campaign performance reports to stakeholders, highlighting key metrics, insights, and recommendations for future strategies.

Qualifications

  • Proven experience managing Google Ads campaigns with a strong track record of achieving targets. Case studies will be needed
  • Comprehensive understanding of Google Ads platform, including Search, Display, and YouTube advertising.
  • Proficient in Google Analytics and other analytics tools to monitor and evaluate campaign performance.
  • Excellent analytical skills with the ability to generate datadriven insights.
  • Strong written and verbal communication skills, with the ability to present complex information clearly and persuasively.
  • Ability to work independently and in a team environment, managing multiple projects simultaneously with attention to detail.
  • Certification in Google Ads
Salary to be discussed.

**Get in touch
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