SEO Specialist

**Role Summary**

An SEO Specialist is a digital marketing professional responsible for improving a website’s ranking in search engine results pages (SERPs). They achieve this by implementing strategies that make the site more attractive to both search engines and users.

**Key Responsibilities**

**Audits and health checks**
- Know how to perform in-depth SEO audits for both technical and marketing departments
- Regularly reviewing and analysing client sites for areas that can be improved and/or optimised
- Able to supply clear and compelling competitor audits/analysis
- Supply complete audit documents with supporting material like segmented URL lists

**Strategies**
- SEO-specific strategies for client brands including but not limited to ranking, content, backlinking or KWR strategies
- Supply clear and well-prepared optimisations, recommendations and/or proposals
- Supporting digital strategy with research, competitor analysis and campaign strategy

**Research**
- Keyword research: Identifying powerful keywords to drive the most valuable traffic
- Analysing keywords and SEO techniques used by competitors
- Proactively researching best practices and the most up-to-date thought leadership available to provide thought leadership and training to others

**Implementation**
- Create SEO content when required i.e. URL Naming Conventions, Metadata, H1 Tags etc. Assist with writing, testing and/or improving powerful calls-to-action to convert visitors
- Writing and/or editing websites and other content with effective keywords when required
- Assisting and/or inputting to website structures like Site Maps, User Journeys and/or Wire Framing
- Ability to reach out to toxic back-linking sites to resolve and improve the quality ranking
- Work well with development, IT, and Social departments for effective implementation
- Good understanding of the SEO limitations of the most common CMS platforms and workarounds thereof

**Reporting**
- Reporting skills and data analysis
- Preparing detailed strategic reports that contain clear insights and actions
- Regular visibility reports for existing clients and liaise with relevant IT departments for effective resolution and/or implementation
- Escalate urgent issues with regards to ranking, channel updates, competitor activity or site malfunctions affecting SEO visibility

**Key requirements**
- Three years’ experience in SEO (at the agency level - organic preferred)
- Understanding of digital marketing best practices
- Prior experience in content marketing, content growth and SEO
- Working knowledge and/or training of search engine optimisation practices
- Working well in high-pressure situations and thinking on the fly
- Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems
- Excellent verbal and written communication skills
- Ability to work within a team and independently
- Experience with the latest tools, apps and systems relevant to the role i.e. Screaming Frog, SEMRush, Woorank, Search Console GA4 and Google AdWords
- Relevant Google certifications are an advantage
- Strong organisational, time management, and analytical skills

Salary to be discussed.

**Get in touch