Google Ads Specialist

**Role Summary**

A Google Ads specialist is a digital marketing professional responsible for managing and optimizing pay-per-click (PPC) advertising campaigns on the Google Ads platform. Their main focus is to create, launch, and analyze campaigns to achieve specific marketing goals.

**Key Responsibilities**
- Develop, execute, and manage comprehensive Google Ads campaigns across Search, Display, and YouTube channels.
- Conduct keyword research and selection for pay-per-click campaigns to optimize reach and effectiveness.
- Monitor and analyze performance metrics to identify opportunities for optimization and improvement.
- Manage budget allocation and bid strategy to maximize return on investment (ROI).
- Create compelling ad copy and optimize landing pages for ad campaigns.
- Stay up-to-date with Google Ads updates, industry trends, and best practices to continuously improve campaign performance.
- Collaborate with cross-functional teams, including SEO, content marketing, and web design, to ensure cohesive digital marketing strategies.
- Prepare and present detailed campaign performance reports to stakeholders, highlighting key metrics, insights, and recommendations for future strategies.

**Qualifications**
- Proven experience managing Google Ads campaigns with a strong track record of achieving targets. Case studies will be needed
- Comprehensive understanding of Google Ads platform, including Search, Display, and YouTube advertising.
- Proficient in Google Analytics and other analytics tools to monitor and evaluate campaign performance.
- Excellent analytical skills with the ability to generate data-driven insights.
- Strong written and verbal communication skills, with the ability to present complex information clearly and persuasively.
- Ability to work independently and in a team environment, managing multiple projects simultaneously with attention to detail.
- Certification in Google Ads

Salary to be discussed.

**Get in touch