Junior Brand Manager
3 weeks ago
Contribute to Everyday Nutrition portfolio by leading and driving the growth of the Kids Portfolio through driving consumer demand and launching margin rich accretive / renovations rooted in consumer insight and need.
Brand and Portfolio Ownership- Own and monitor Kids portfolio (NutriDay Junior and SNAX) sales performance (volume, value, profitability) in
- Basic understanding of the P&L with understanding of which levers to activate for growth and/or profitability,
- Understand key data sets (sales in; sales out; consumer knowhow; trends and growth platforms) to derive
- Use consumer understanding and brand knowledge to uncover a powerful tension which the brand can take a
- Be able to understand and process new information
- Provide solutions that have been critically thoughtthrough
- Coown and drive annual Brand Plan development and excellent execution, thereof, with support of Marketing
- Manager
- Be an advocate of the brand and own key brand activities and initiatives with CSP (Trade Marketing), with
10.2. Innovation, Renovation and Product Launches
- Within identified growth spaces, ensure brand and portfolio answers specific consumer needs, insights,
- Creates new products, packaging and experiences leveraging the power of semiotics that strengthen and grow
- Lead innovation project with crossfunctional teams (R&I; CSP and Finance) to develop clear, sizeable and
- Be exposed or be able to craft research (Qual. And Quant.) briefs that articulate the problem to solve and the
- Manage Innovation P&L with Finance to shape the most desirable and business accretive P&L, with support of
- Marketing Manager
- Understand the Industrial processes and production process related to the innovation to understand
- Be an advocate of the innovation and own the trade story with CSP in the successful implementation of
Unlocks Creative and Media opportunities
- Create the right conditions for creative and media partners' collaboration and uses great storytelling
- Able to provide clear and inspiring briefs to both Creative and Media agency partners to unlock great creative
- Able to provide clear direction and feedback to Creative agencies on reverts, that builds encouragement and
- Able to or have been exposed to critically assess if creative executions are right for Brand and portfolio, and
- Marketing Manager
- Have basic Media knowhow and able to cocreate strong Media plans with S&I and Media Agency, with
- Have been exposed to and able to critically evaluate overall Media Plans and KPIs presented by Media Agency,
Digital Know-How
- Understands the digital journey a consumer could follow and builds a strong digital media plan across priorities
- Be exposed to able to critically evaluate Digital Plans presented by Media Agency, with support of Marketing
- Manager
- Take responsibility to personally listen and connect with consumers
- Know the difference between the consumer and shopper of the brand and portfolio
- Convert data from different sources to unlock insights for growth, with support of Marketing Manager
- Takes the critical insights for growth and articulate the key tasks the brand must do to unlock them, with
- Be familiar with different trade channels and actively take part in trade visits
- Be on the pulse of competitor activity
- Be an active member of the internal crossfunctional team, with frequent engagement to ensure OTIF delivery
- Foster great working relationships with Creative and Media agencies through active leadership to achieve
- Open and trusting relatio
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