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Marketing Manager Active Sportswear
2 weeks ago
Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing strategy with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and gotomarket strategies, complete with formal proposals and recommendations on tactics
Daily and Monthly Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and publicfacing communications, including print, digital, retail customers and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Required Skills and Qualifications
- Bachelor's degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing strategy plans and execution thereof (5 yrs +)
- Strong project management, multitasking, and decisionmaking skills
- Metricsdriven marketing mind with eye for creativity
- Experience in leading a team
- Established community network
- Active participant in activities such as cycling, running and hiking
Our Client offer:
- Competitive remuneration
- Pension Fund contribution
- Medical Aid contribution
Salary:
R35, R47,000.00 per month
Application Question(s):
- Are you an active participant in activities such as cycling, running and hiking
- Are you fluent or have a good understanding of Afrikaans?
Education:
- Bachelors (required)
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