Senior Manager Retail Activations

2 weeks ago

Cape Town, Western Cape, South Africa Adidas Full time

Purpose & Overall Relevance for the Organisation:

  • Directly contribute to the growth, elevation and activation of all retail channels (Own Retail, Franchise and Wholesale), by planning, developing and enabling exceptional campaign activations, consumer experiences and in-store / mall activations across Emerging Markets

Key Responsibilities:

  • Preseason and inseason retail calendar planning support and management
  • Provide clear guidance on Global retail marketing toolkits to enable flawless execution of all Campaigns/Activations across Own Retail, Franchise and Wholesale.
  • Elevate EM adaptations of Global toolkits to meet market needs and requirements.
  • Ensure campaign targets defined, evaluated and met and are within budget and optimized.
  • Feedback on the performance of global campaigns to the Global retail activations and Business unit teams
  • Drive retail campaign and activation reporting in line with the Emerging Marketings campaign GTM process.
  • Drive and support the creation and activation of market relevant local and cultural moments/ campaigns
  • Be knowledgeable about the targets and performance of EM stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
  • Work closely and crossfunctionally with the country cluster Retail teams to proactively assess any performance issues and develop the tactical retail marketing solutions that might be needed to address these.
  • Identify optimal retail marketing agencies and/or vendors both in terms of output and cost.
  • Cocreate and drive transparent, up to date MWB management processes and tools. This includes input into annual MWB planning process.
  • Lead, manage and take ownership for the team, ensuring all team members have the knowledge and practical skills required while promoting an inclusively and highperformance culture by setting clear expectations and individual goals.
  • Define individual training and development requirements for each team member.
  • Evaluate the competencies of his/her team members on a regular basis and provide prompt and constructive feedback.

Key Relationships:

  • Global retail activations
  • Global concept and visual merchandising
  • Emerging Markets Omnichannel
  • Emerging Markets Brand Planning
  • Emerging Markets BU Directors
  • Emerging Markets Brand Activation
  • Emerging Markets DTC Excellence and Merchandising
  • Country cluster Omnichannel leads
  • Country cluster Trade marketing (Own Retail, Franchise and Wholesale)
  • Country cluster Retail activation
  • Country cluster Visual Merchandising

Knowledge, Skills and Abilities:

  • Indepth knowledge of the industry, market trends, and marketing/activation strategies
  • Ability to speak, read and write English fluently.
  • Solid business acumen and indepth knowledge of Retail KPIs
  • Highly creative and numerate with the ability to understand and analyze data and produce actionable insights and solutions
  • Solid interpersonal, networking and negotiating skills
  • Strong leadership, problemsolving and decisionmaking abilities
  • Strong presentation skills
  • Ability to travel both domestic and internationally as needed

Requisite Education and Experience / Minimum Qualifications:

  • University degree in business, ideally with a marketing and sales focus or equivalent professional experience
  • 8+ years of functional experience in merchandising/product, marketing, sales/retail required, ideally in sporting goods, fashion or other youth culture brands
  • Minimum 3 years team management experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Senior Manager Retail Activations
  • BRAND:


adidas
  • LOCATION:
  • Cape Town
  • TEAM:
  • Marketing & Communications
  • STATE:
  • WC
  • COUNTRY/REGION:
  • ZA
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • Jul 3, 2023

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