Manager Media Activation

2 weeks ago

Cape Town, Western Cape, South Africa Adidas Full time

Purpose:


Have a sound understanding of integrated paid media principles to guide and support markets to effectively execute global media strategies and frameworks.

Drive collaboration across markets to leverage learnings for execution at a cluster level

  • Primary:


Provide support and guidance across EM clusters to ensure global media frameworks and strategies are adopted to achieve best in class media planning, execution, measurement, and efficiencies across EM.

The role is full funnel focused; however, sound knowledge of brand media channels and tactics are pivotal

  • Key Responsibilities:
  • Coordinate and deliver an integrated media process across campaigns, ensuring alignment to the global media strategy.
  • Work collaboratively with brand activation teams and category Business Units, as well as internal stakeholders to ensure best in class media campaign deliverables.
  • Work with our media agency & local marketing teams to understand the nuances of their countries, media landscape and consumer.
  • Support the management of the regional media agency relationship; to ensure the best quality output is delivered across media strategy, planning, buying, ad ops, measurement, and partnerships.
  • Lead the endtoend media planning/OTIF process and ensure a proactive feedback loop on campaign learnings is delivered to influence future guidelines and toolkits.
  • Ensure guidelines are understood and adhered to when reviewing media plans.
  • Identify and drive media partnership strategy in EM with regional media/tech vendors; drive synergies within market/cluster/country to benefit brand perception and longterm sales. Lead agency integration of global partnerships and manage regional negotiations with the global framework.
  • Support the implementation of best practices across all channels in alignment with adidas Global media standards. Stay up to speed on latest media trends and share broadly.
  • Support the media agenda internally and push for media innovation, continuously developing integrated media campaigns that keep the consumer at the centre.
  • Collaborate with measurement, finance, and procurement to evaluate the effect of media activity on the brand & business.
  • Measurement: support various measurement workstreams including Share of Search, Brand Funnel & MMM, ensuring we deliver useful insights and support the company's growth strategy.
  • Lead special projects that require media attention, ensuring that media guidelines are applied. Such projects include, Kantar brand funnel, MMM, SoS etc.
  • Training/partnering with cluster stakeholders.
  • KPI's:
  • Brand KPIs including but not limited to reach, frequency, viewability, ad attention, ad recall, brand lift, share of search. (Unaided) brand awareness & consideration and marginal ROI.
  • Marketing Working Budget allocation and forecasting.
  • Key Relationships:
  • Global Media Team
  • Global Digital Brand Commerce Team
  • Emerging Markets Brand/Category BUs
  • EM Commercial /Channel Partners
  • Emerging Markets Newsroom
  • Emerging Markets Media Agency
  • Cluster teams across Brand, eCom, Finance, Sales & Legal
  • Knowledge, Skills, and Abilities:
  • Bachelor's degree required, with 5+ years relevant media marketing experience. (Agency or client side)
  • Experience in forecasting, planning & managing large budgets split across multiple channels, markets, and campaigns.
  • A deep understanding of audience management, analytics, reporting and optimization.
  • Ability to lead TTL marketing activity across multiple channels, markets, and languages.
  • Coaching and development of teams (clusters and agency)
  • Ability to effectively develop and maintain relationships with and manage 3rd party partners.
  • Understanding of attribution modelling is valuable.
  • Strong communication skills written & oral and ability to quickly build strong relationships.
  • High attention to detail; strong analytical skills and excellent organizational & planning abilities
  • Proficient in written & spoken English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERAT

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