Lead Content Marketer

4 months ago

Cape Town, South Africa Talent Sam Full time

As our Lead Content Marketer, you will play a crucial role in shaping our brand’s voice and connecting with our audience. You'll be responsible for creating compelling long-form content across various platforms and managing our LinkedIn to enhance our online presence. This is a fantastic opportunity to work with a dynamic team, showcase your creativity, and contribute to the growth of an innovative company.


About The Company

Our client is a European-based technology company offering a local positioning and tracking solution for drones operating in complex environments without GPS.

Their mission is to enable greater efficiency and safety in offshore drone services and to lay the foundation for every sea going vessel to be equipped with a multipurpose drone.


Responsibilities

Content Creation:

  • Write engaging, informative, and high-quality content in the form of blogs, social media posts, white papers, lead magnets, updates to website content and other marketing materials.

  • Develop content strategies that align with our business goals and target audience.

Social Media Management:

  • Develop and execute social media strategies on LinkedIn to boost engagement and grow our online community.

  • Manage and curate content for our LinkedIn.

  • Monitor LinkedIn trends and leverage them to create relevant and timely content.

  • Engage with our audience by responding to comments, messages, and reviews in a timely and professional manner.

Brand Voice and Consistency:

  • Maintain and develop our unique brand voice across all content and social media channels.

  • Ensure consistency in messaging and tone across all platforms and materials.

Collaboration and Innovation:

  • Stay up-to-date with industry trends and apply best practices to content and social media strategies.

  • Content Marketing Experience: 2-3 years of content writing and marketing experience within sectors such as Radio Communication, Telecoms, Satellite, Defense, Engineering, or Technology.

  • Self-Starter: Demonstrates initiative and the ability to work independently.

  • SEO Experience: Proficient in SEO best practices.

  • Creativity: A creative thinker with the ability to generate fresh and engaging ideas.

  • Excellent Writing Skills: Strong grammar, editing, and proofreading skills.

  • Social Media Savvy: Hands-on experience with social media platforms.

  • Attention to Detail: Meticulous with a keen eye for detail.

  • Communication: Excellent interpersonal and communication skills.

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