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Senior Marketing Manager

4 months ago

Cape Town, South Africa Fiskal Finance Full time
About the Senior Marketing Manager - Content and Communication position

A proficient Content Marketing Manager will be responsible for inbound marketing strategies such as blogs, social media, and the generation of leads. This position would be a great fit for a creative marketing professional looking to put their writing background to use. Content development,  with the intent of attracting customers, will be a large part of this position. Content developed needs to be fresh, up to date, and engaging for the customer. Being current on new technologies and marketing trends is vital to success in this role. The expansion of the company's digital footprint is your ultimate goal, along with brand awareness.

Senior Marketing Manager - Content and Communication responsibilities are:
  • Content Strategy & Creation: Lead the direction and development of compelling content across various platforms.
  • Social Media Management: Oversee and coordinate social media activities to enhance brand visibility.
  • SEO Collaboration: Work closely with the SEO manager to optimize blog content for search engines.
  • Website Content: Write and maintain engaging website copy.
  • Email Marketing: Craft and execute marketing emails that drive engagement and conversion.
  • Sales Collateral: Assist in the creation of impactful sales materials.
  • Customer Case Studies: Develop compelling case studies that showcase our success stories.
  • Cross-Functional Collaboration: Collaborate closely with the Fractional Head of Marketing, digital designer, and marketing assistant to ensure cohesive execution.
  • Event Support: Help plan and produce collateral for industry events and tradeshows.
Senior Marketing Manager - Content and Communication requirements are:

Requirements:

  • 5+ years of experience in a content marketing role within a B2B software or services company
  • Experience in the Accounting/Financial Services industry is advantageous
  • Fluent in spoken English
  • Exceptional writing skills in English (subject to testing)