Content Creation Lead

4 weeks ago

Cape Town, South Africa Ad Talent Full time

Who we are: A cutting-edge online school dedicated to delivering flexible, accessible and quality education to learners worldwide.

What are we looking for: A visionary Content Creation Lead to drive the creation of engaging, entertaining and impactful content that captivates audiences and enhances learning experiences. While rooted in the education sector, this role welcomes candidates with strong creative backgrounds, including those from e-commerce or entertainment, who have mastered the art of audience engagement and storytelling.

As the Content Creation Lead, you will be responsible for developing innovative content such as video lessons, podcasts, interactive videos and gamified experiences while amplifying our existing content strategies. Your ultimate goal is to inspire and improve content consumption across platforms, creating meaningful connections with diverse audiences.

What you will do:

  1. Content Creation and Execution:
    • Develop high-quality, engaging content for various platforms, including:
      • Video lessons and tutorials
      • Podcasts and audio content
      • Short-form and long-form videos
      • Gamified and interactive learning experiences
  2. Ensure all content aligns with the brand’s tone, mission and target audience
  3. Amplifying Current Strategies:
    • Enhance and re-purpose existing content to improve audience engagement and reach
    • Create strategies to maximise content consumption across digital platforms
    • Identify trends in e-commerce and other industries to inspire fresh, innovative formats
  4. Innovation in Content Formats:
    • Utilise emerging tools and technologies to create immersive and interactive content
    • Continuously test and iterate on new content ideas to captivate audiences
  5. Performance Optimisation:
    • Monitor and analyse content performance metrics to evaluate impact and audience reception
    • Use data insights to optimise the content pipeline and prioritise high-impact projects
  6. Collaboration and Leadership:
    • Lead creative brainstorming sessions to ideate compelling content strategies
    • Mentor junior team members, fostering a culture of creativity and excellence
    • Collaborate with marketing, design and product teams to deliver a seamless content experience

What you must have:

Required:

  • 7+ years of experience in content creation, preferably with a focus on multimedia formats (videos, podcasts, gamified experiences)
  • Proven ability to craft compelling stories and engaging scripts
  • Expertise in multimedia production tools (e.g., Adobe Creative Suite, Final Cut Pro, Canva, Audacity)
  • Strong understanding of audience engagement strategies, particularly in digital or e-commerce settings
  • Track record of delivering innovative content that drives engagement and consumption

Preferred:

  • Familiarity with educational content design or curriculum-focused storytelling
  • Experience creating interactive or gamified content experiences
  • Background in data-driven content strategies, with proficiency in analytics tools
  • A portfolio showcasing diverse, high-impact multimedia content

Join us if you’re a creative trailblazer who loves crafting content that educates, entertains and inspires

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