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Content Marketing Executive

1 month ago

Cape Town, South Africa Charles Hope Apartments Full time

**Purpose of the Role**

The Content Marketing Executive will develop and execute a comprehensive content strategy to drive brand awareness, generate leads, and engage our target audience. This role will involve creating high-quality content, optimising content for SEO, and analysing content performance using Google Analytics to measure success.

**Duties & Responsibilities**
- Content Strategy: Develop and implement a content calendar to ensure a consistent flow of content.
- SEO Optimisation: Optimise content for search engines by conducting keyword research, optimising on-page SEO, and building backlinks.
- Content Analysis: Track and analyse content performance using Google Analytics to measure engagement and conversions.
- Social Media Marketing: Manage social media channels to build brand awareness and engage with the target audience.
- Google Ads: Manage and optimise Google Ads campaigns to drive website traffic and generate leads.
- Website Updates: Maintain and update the company website to ensure it is current and optimised for SEO.
- Analytics and Reporting: Track key performance indicators (KPIs) and generate regular reports on the effectiveness of marketing campaigns.
- Paid Digital Advertising: Manage paid digital advertising campaigns on platforms like Google Ads, social media, and other relevant channels.

**Skills & Experience Required**:

- Proven experience in content marketing and copywriting.
- Strong understanding of SEO principles and techniques.
- Excellent writing and editing skills.
- Proficiency in content management systems (CMS) and marketing automation tools.
- Strong analytical skills and experience using Google Analytics.
- Experience with Google Ads and other paid advertising platforms.
- Ability to work independently and as part of a team.
- Strong attention to detail and organisational skills.
- A passion for storytelling and creating engaging content.
- Experience with B2B marketing is a plus.

This role will be instrumental in driving brand awareness by combining digital marketing's core competencies with a strong focus on content creation and strategy.

**ABOUT CHARLES HOPE**

At Charles Hope Apartments, we pride ourselves on providing exceptional accommodation solutions to corporate and leisure travellers. Located in prime locations throughout the UK and now expending in Europe our apartments are meticulously designed and furnished to offer a luxurious and welcoming atmosphere. We understand that the comfort and convenience of our guests are of utmost importance, which is why we go above and beyond to ensure that every aspect of your stay exceeds your expectations. We take great pride in our commitment to sustainability and environmentally friendly practices. We strive to minimise our ecological footprint by implementing energy-saving measures, recycling initiatives, and using eco-friendly products wherever possible.

**Job Types**: Full-time, Permanent

Application Deadline: 2024/12/15
Expected Start Date: 2025/01/06