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Digital Campaign Manager

1 month ago

Johannesburg, South Africa Kaelo Full time
Job title : Digital Campaign Manager (ServeCo)Job Location : Gauteng, JohannesburgDeadline : December 05, 2024Quick Recommended Links
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Job Description

  • The Digital Campaign Manager will be responsible for managing and optimizing all digital marketing campaigns focused on lead generation.
  • This role will take over the responsibilities currently outsourced to external agencies, including building, executing, and optimizing campaigns across various digital channels.
  • The ideal candidate will have a deep understanding of Meta, Google, Bing, and other PPC platforms, as well as experience with email, SMS marketing, and affiliate management.

KEY OUTCOMES

Lead Digital Campaign Management:

  • Build, manage, and optimize all Meta (Facebook and Instagram) campaigns for lead generation.
  • Build, manage, and optimize Google PPC campaigns to ensure effective lead generation.
  • Build, manage, and optimize Bing PPC campaigns for lead generation and ensure optimal performance.
  • Build, manage, and optimize Tiktok campaigns for lead generation and ensure optimal performance.

Email & SMS Campaigns:

  • Assist in building out email marketing campaigns, collaborating with developers to implement changes as needed.
  • Build, manage, and optimize outbound SMS campaigns for targeted outreach.
  • Affiliate Marketing Support:
  • Assist in managing and onboarding affiliates to support lead generation.
  • Collaborate with external affiliates and partners to ensure alignment with campaign goals.

Performance Tracking & Reporting:

  • Compile and present monthly campaign performance reports for review by senior management.
  • Use data-driven insights to make adjustments to campaigns and improve overall performance.
  • Track daily incoming lead count and Monthly targets for each platform.

Collaboration with Internal Teams:

  • Work with internal marketing and sales teams to ensure campaign goals align with broader business objectives.
  • Collaborate closely with developers and other stakeholders on campaign execution and optimization.

Quality Assurance: 

  • Assist with the quality assurance of all work ensuring it is in line with Corporate Identity Guidelines, Style Guide and Compliance requirements to ensure high-quality and error-free collateral.

SKILLS & QUALITICATIONS

  • Proven experience in managing digital campaigns across Meta (Facebook, Instagram), Google PPC, and Bing PPC platforms.
  • Strong knowledge of email marketing and SMS campaign management tools and platforms.
  • Familiarity with affiliate marketing and experience in managing partnerships with affiliates.
  • Strong analytical skills with the ability to interpret data and optimize campaigns based on performance.
  • Proficiency in Google Analytics or similar tools for performance tracking.
  • Excellent communication skills and ability to present performance insights clearly to stakeholders.
  • Ability to manage multiple projects simultaneously while ensuring high performance and attention to detail.

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