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Digital Marketing Campaign Manager

2 months ago

Johannesburg, South Africa Energy At Work Full time
We are seeking an innovative, results-driven Digital Marketing and Campaign Manager to lead our digital marketing initiatives in a decentralized, agile environment. As part of our lead-focused and customer-centric organization, youll develop and execute high-impact digital campaigns, manage lead generation efforts, and oversee our brand presence across multiple digital platforms. This role is essential to driving business growth in a fast-evolving industry.

Key Responsibilities:
  1. Lead Generation and Digital Campaign Management:
  • Develop and manage end-to-end multi-channel campaigns (Facebook, Google Ads, TikTok, Instagram, etc.) for health, pet, and motor warranty insurance products.
  • Utilize A/B testing to optimize campaign effectiveness and conversion rates.
  • Continuously monitor, analyze, and adjust campaigns for efficient, high-quality lead generation within budget.
  • Collaborate on content strategy to engage target audiences at every stage of the customer lifecycle.
  • Identify new market opportunities and tactics for sustained business growth.
  • Manage and report monthly digital campaign spending, ensuring alignment with business objectives.
  • Achieve a minimum 60% quality lead rate across platforms, tracking daily and monthly targets.
  • Conduct regular analysis of landing pages and user journeys to improve UX and maximize conversions.
  • Drive innovation in digital strategies, keeping up with emerging technologies and trends.
Affiliate and Partnership Program Development:
  • Create new lead channels and conduct proof of concept (POC) initiatives with affiliates to optimize lead flow.
  • Set up and manage regular check-ins with affiliates, ensuring lead quality meets expectations.
  • Lead weekly sessions with the sales team to review client feedback and refine the lead journey.
Analysis & Reporting:
  • Provide weekly and monthly reports on campaign performance, lead conversions, and budget alignment.
  • Track, analyze, and report digital marketing metrics to identify improvement areas and adapt campaigns.
  • Deliver actionable insights from above-the-line (ATL) campaigns to enhance overall strategy.
Marketing and Brand Activities:
  • Maintain brand integrity and consistency across all digital marketing materials and channels.
  • Collaborate cross-functionally to support initiatives with marketing and design resources.
  • Ensure accuracy of product and plan information post-updates.
  • Manage internal communications calendars to streamline brand messaging and company-wide announcements.
Team Leadership and Development:
  • Provide vision and direction for team members, cultivating a collaborative and high-performance culture.
  • Lead by example, motivating team members with Scoutnets core values.
  • Oversee the performance of direct reports, providing coaching and mentoring for professional growth.
  • Encourage continuous learning, innovation, and skill development across the team.
Qualifications & Requirements:
  1. Education:
  • Bachelors degree in Marketing, Digital Marketing, or a related field.
  • Postgraduate qualifications and certifications in digital marketing and design are advantageous.
Experience:
  • 5+ years in digital campaign management and lead generation, preferably in insurance or related fields.
  • Proven success in digital design, campaign strategy, and lead generation, especially in the insurance or financial services sector.
  • Strong background in leadership, with a history of inspiring and managing teams.
Skills & Competencies:
  • Leadership: Experience in building, mentoring, and driving a high-performance team.
  • Digital Marketing Expertise: Success in managing digital campaigns and optimizing for lead generation.
  • Analytical Ability: Proficiency in data analysis and data-driven decision-making.
  • Collaboration: Strong communication skills, with experience working across departments.
  • Problem-Solving: Creative and strategic thinker, able to resolve challenges efficiently.
  • Customer Focus: Commitment to delivering customer-centered solutions in line with company values.
  • Agility and Innovation: Capacity to adapt to a fast-changing market and introduce fresh, innovative ideas.