Digital Campaign Administrator

1 month ago

Johannesburg, South Africa GroupM Full time

**Company Overview**:
From its genesis as a dedicated mobile agency fifteen years ago, YONDER has evolved to become a full-service digital agency, and whilst we continue to provide high quality 360-degree digital solutions for our clients, in the past two years we have focused our efforts in positioning YONDER as a specialist brand solutions provider in the Meta and Web 3.0 ecosystems - as our primary growth vector.

Our offices in Johannesburg and Cape Town have created countless local and international brand success stories, many that still run to this day. The future is the present and we will continue to rocket to new heights, driven by innovation, fueled by technology, sculpted by over sixty passionate YONDERians, and inspired by our clients’ business transformation agendas. Meet us in the YONDERverse, where our team of experts provide the following services.

ECOSYSTEM: Strategy consulting, tech set-ups and campaign execution across all Meta assets - and the fast-developing Metaverse infrastructure.
E-COMMERCE: Social Commerce, Conversational Commerce, bots and messaging systems, lead generation systems, both within and outside (USSD, SMS, WEB) the Meta-ecosystem assets (WhatsApp and Messenger).
WEB 3.0: We're at the forefront of a shift in the internet business model, from the attention economy to the ownership economy. This allows brands to create communities, not just audiences, and leverage the shift to unlock their competitive advantage. Underpinned by technologies like MR, AR, the 3D Web, Spatial Audio, Web3 and AI - these exciting emerging technologies enable brands to deliver new value and new experiences to consumers.
YONDER TECHNOLOGY: Our proprietary YOMO platform underpins every technology solution we develop and powers some of Africa’s largest digital engagement assets for both local and multi-national brands. YOMO facilitates rapid multi-channel deployment of services and serves as an API aggregator with critical integrations available off the shelf.

**Overall job responsibility**
- Manage the implementation, tracking and measurement of marketing campaigns under guidance of the Account Manager
- Ensure sign off/ approval (IOs, schedules, creative copies) of all campaign elements by relevant stakeholder prior to go live
- Brief and manage Publishers on campaign elements, following up on outstanding actions of to ensure campaigns run according to client’s brief/requirement.
- Request proof of the campaign going live, and send to the client, within 48 hours of the campaign going live
- Get screenshots of live campaigns where possible
- Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
- Collect and use data to inform new campaigns and the evaluation of existing campaigns
- Adhere to the standard operating procedures
- Manage and track operational queries ensuring feedback loop to all relevant stakeholders
- Filing of all final and signed documents in SharePoint.
- Sales Activity Reporting
- Ensure timely/accurate recording, tracking and reporting of sales activities through our CRM
- Pipeline Management & Forecasting
- Provide an accurate forecast of sales results and continuously management of sales activity - new, renewals and upsells
- Professional, personable, and good work ethics, with the desire to grow, share, and collaborate
- Booking/ Loading of Campaigns
- Daily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are met
- Review/Analyse campaign pacing, performance and make recommendations for optimization
- Complete campaign reports & analysis
- Booking and loading media campaigns on Navision and Symphony that aligns with approved MSP’s/PO’s
- Responsible for the accurate billing to client based on PO’s received.
- Data capturing
- Proficient in excel and formulas.
- Detail orientated.
- Analyse data.
- Knowledge in campaign setups on Meta and other platforms is a plus.

**Qualifications & Experience**
- A relevant tertiary qualification
- Ideally 2+ year's working experience in digital advertising/marketing
- Knowledge of the Telecommunication/Mobile industry and the Value-Added services
- Digital marketing knowledge and experience preferred:

- Experience/knowledge using Google Analytics
- Experience in a high volume/fast-paced industry is preferred; experience in identifying prospective clients through various marketing channels

**Skills**
- Excellent verbal and written communication skills
- Strong analytical skills and data-driven thinking
- Quality driven, with a high attention to detail
- Deadline driven and reliable.
- Ability to work under pressure and to tight deadlines in a rapidly changing environment.
- Attention to detail
- Customer service orientation
- Computer literacy (Office, Excel at an intermediate level)
- Analytical skills

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