Senior Programmatic Specialist
2 weeks ago
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Key responsibilities:
- Works and implements on multiple, large or complex clients and develops overall programmatic strategy recommendations
- Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
- Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
- Applies daily campaign pacing adjustments to deliver campaign budgets and performance
- Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
- The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
- Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
- Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
- Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
- Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
- Plans account and growth opportunities, working closely with the team and media brands
- Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
- Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
- Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
- Ensures both yourself and the team are skilled up across programmatic platforms
- Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.
- Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
- Manages budget pacing
Client Service
- Managing media brand expectations
- Deadline and Project management
- Strategy guidance and input in order to drive the business objectives.
- Responsible for the quality of work.
- Attend key client and media brand meetings
- Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration
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