Senior Programmatic Specialist

2 weeks ago


Johannesburg, South Africa Dentsu Full time
Job title : Senior Programmatic SpecialistJob Location : Gauteng, JohannesburgDeadline : December 15, 2024Quick Recommended Links
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Key responsibilities:

  • Works and implements on multiple, large or complex clients and develops overall programmatic strategy recommendations
  • Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion based objectives
  • Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
  • Applies daily campaign pacing adjustments to deliver campaign budgets and performance
  • Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
  • The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
  • Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
  • Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
  • Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
  • Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
  • Plans account and growth opportunities, working closely with the team and media brands  
  • Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
  • Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
  • Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
  • Ensures both yourself and the team are skilled up across programmatic platforms
  • Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.
  • Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
  • Manages budget pacing

Client Service

  • Managing media brand expectations
  • Deadline and Project management
  • Strategy guidance and input in order to drive the business objectives.
  • Responsible for the quality of work.
  • Attend key client and media brand meetings
  • Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration

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