Digital Marketing Strategist

1 month ago


Johannesburg, Gauteng, South Africa Ad Talent Full time
About the Role

We are seeking a highly skilled Programmatic Campaign Specialist to join our team at Ad Talent.

A Little About Us: A well-established outdoor business that values both professional development and a culture of fun.

About You: A dynamic and technically-sound programmatic specialist with a passion for all things digital and media.

What You'll Do:

  1. Implement digital marketing campaigns using cutting-edge technology and innovative strategies.
  2. Approve IO's and track campaigns to ensure seamless execution and optimal results.
  3. Assist with strategic campaign development and implementation to drive business growth and revenue.
  4. Optimise campaigns to maximise ROI and improve overall performance.
  5. Ensure overall digital OOH campaign delivery that meets our high standards.
  6. Monitor campaign performance and provide regular reports to stakeholders.
  7. Reporting, providing weekly performance reports for continual campaign tracking, as well as PCA's / close out reports with campaign insights for future consideration.
  8. Manage DSP partnerships to build strong relationships and leverage tools and insights for improved campaign performance.
  9. Upskill and educate internal teams on the latest digital marketing trends and technologies.
  10. Position as thought leader in the market within the programmatic space.
  11. Resolve technical issues in a timely and efficient manner.
  12. Constantly source new ideas and solutions in the Adtech space that can be applied to internally and to client campaigns.
  13. Attend key client meetings for technical support.

What You'll Need:

  1. Ability to learn and upskill across different digital and digital OOH technologies.
  2. Programmatic experience is essential for this role.
  3. Understanding of demand and supply within a programmatic landscape.
  4. Media planning skills, preferably within the online / digital space.
  5. Ad Ops and campaign implementation expertise.
  6. Ability to build and manage key partner relationships.
  7. Data and insights to drive business decisions.
  8. Microsoft suite skills, with a focus on Powerpoint and Excel.
  9. Excellent attention to detail and strong analytical skills.
  10. Good communication skills with the ability to simplify and present insights and reports.


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