Digital Marketing Strategist
1 month ago
We are seeking a highly skilled Programmatic Campaign Specialist to join our team at Ad Talent.
A Little About Us: A well-established outdoor business that values both professional development and a culture of fun.
About You: A dynamic and technically-sound programmatic specialist with a passion for all things digital and media.
What You'll Do:
- Implement digital marketing campaigns using cutting-edge technology and innovative strategies.
- Approve IO's and track campaigns to ensure seamless execution and optimal results.
- Assist with strategic campaign development and implementation to drive business growth and revenue.
- Optimise campaigns to maximise ROI and improve overall performance.
- Ensure overall digital OOH campaign delivery that meets our high standards.
- Monitor campaign performance and provide regular reports to stakeholders.
- Reporting, providing weekly performance reports for continual campaign tracking, as well as PCA's / close out reports with campaign insights for future consideration.
- Manage DSP partnerships to build strong relationships and leverage tools and insights for improved campaign performance.
- Upskill and educate internal teams on the latest digital marketing trends and technologies.
- Position as thought leader in the market within the programmatic space.
- Resolve technical issues in a timely and efficient manner.
- Constantly source new ideas and solutions in the Adtech space that can be applied to internally and to client campaigns.
- Attend key client meetings for technical support.
What You'll Need:
- Ability to learn and upskill across different digital and digital OOH technologies.
- Programmatic experience is essential for this role.
- Understanding of demand and supply within a programmatic landscape.
- Media planning skills, preferably within the online / digital space.
- Ad Ops and campaign implementation expertise.
- Ability to build and manage key partner relationships.
- Data and insights to drive business decisions.
- Microsoft suite skills, with a focus on Powerpoint and Excel.
- Excellent attention to detail and strong analytical skills.
- Good communication skills with the ability to simplify and present insights and reports.
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