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PPC and SEO Specialist

4 weeks ago

Cape Town, South Africa Badger Holdings Ltd Full time
Job title : PPC and SEO SpecialistJob Location : Western Cape, Cape TownDeadline : December 12, 2024Quick Recommended Links
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Key Responsibilities:

PPC Specialist Responsibilities:

Campaign Management: 

  • Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.)  
  • Conduct keyword research and analysis to identify high-performing keywords  
  • Create and optimize ad copy to improve click-through rates and conversions  
  • Set up and manage bidding strategies to maximize ROI  
  • Monitor campaign performance and make necessary adjustments to improve results  

Budget Management: 

  • Allocate and manage the PPC budget effectively
  • Track and analyse campaign costs to ensure optimal ROI  

Reporting and Analysis: 

  • Generate regular performance reports, including key metrics such as impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
  • Analyse campaign data to identify trends and opportunities for improvement  
  • Use data-driven insights to optimize campaigns and improve overall performance  

A/B Testing: 

  • Conduct A/B tests on ad copy, landing pages, and bidding strategies to identify the most effective approaches  
  • Analyse test results to inform future campaign optimizations  

Stay Updated: 

  • Stay up-to-date with the latest PPC trends, industry best practices, and platform updates  
  • Attend industry conferences and webinars to expand knowledge and skills  

SEO Coordinator Responsibilities:

Keyword Research and Analysis: 

  • Conduct in-depth keyword research to identify relevant keywords and optimize website content accordingly  
  • Analyse website performance metrics to identify areas for improvement  

On-Page SEO: 

  • Optimize website title tags, meta descriptions, and header tags  
  • Ensure website content is well-structured, keyword-rich, and easy to read
  • Improve website loading speed and mobile-friendliness

Off-Page SEO: 

  • Build high-quality backlinks from reputable websites
  • Monitor and manage online brand reputation

Technical SEO: 

  • Work with web developers to ensure website is technically sound and search engine-friendly
  • Implement schema markup and other technical SEO best practices

Reporting and Analysis: 

  • Track and analyse website traffic, rankings, and other relevant metrics  
  • Generate regular SEO reports to monitor progress and identify opportunities for improvement

Required Skills and Experience:

  • Proven experience in managing PPC campaigns and implementing SEO strategies
  • Strong understanding of Google Ads, Google Analytics GA4 , SEMRush, Search Console, Bing Ads & GTM.
  • Proficiency in keyword research, ad copywriting, and bid management
  • Excellent analytical skills and ability to interpret data
  • Strong attention to detail and organizational skills
  • Ability to work independently and as part of a team
  • Strong communication and presentation skills

Desired Qualifications:

  • Google Ads Certification
  • SEO Certification
  • Degree in Marketing, Business, or related field

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