PR Account Director

4 months ago

Sandton, South Africa MSL Full time

Job Description

As an Account Director at MSL, you have overall responsibility for your portfolio/s of clients, which may be expanded from time-to-time to include other MSL teams and clients. You will be required to lead the teams managing this / these portfolio/s to deliver on all PR requirements for the clients under your purview. You are a trusted advisor and consultant for all the clients in your portfolio/streams – they come to you directly to escalate matters/with matters of importance.

With the help of your team (intern/AA/AE/AM, SAM), you ensure the smooth running of all your accounts – with a focus on ensuring your stream is profitable and your clients are happy.

Core capabilities

Account management: Demonstrate real-time knowledge of client activities, ensuring that all operational hygiene activities happen smoothly (status documents updates, contact reports etc.), take overall ownership for initiatives on your accounts, and ensure that your team is meeting the agreed-to client scope of work. Delegation: Demonstrate ability to effectively delegate tasks to your team, while still ensuring timeous completion and quality of work. Project management skills: Take responsibility for the management of specific projects from start-to-finish, whether doing the project or overseeing your team’s implementation. Selling ideas: Demonstrate advanced presentation and persuasion/influencing skills. Strategy: Develop, strategic and tactical client proposals, and work with your AM/SAM to develop bespoke plans and calendars for clients. Writing: Demonstrate an ability to write effective content for your full client portfolio and display excellent editing skills, giving guidance to team members on their writing; ensure the team effectively brief the content team when specialist help is needed. Media relations: Ensure that that journalist relationship-building initiatives are driven within the team, across your full client portfolio, display an excellent knowledge of the South African media landscape (and an interest in the broader African media landscape), maintain solid media relationships, and oversee the effective running of your team’s entire media relations process. Pitching skills: Write and pitch (or oversee your team’s writing and pitching of) excellent quality, relevant story angles to targeted media, displaying creativity and an understanding of newsworthiness. Research: Demonstrate strong research skills, and assimilation and presentation of information. MSL Newsdesk: Participate in 1 x weekly newsdesk/media meeting and ensure relevant news and angles are marked and shared with clients. Media lists: Work with SAM/AM to ensure that your team regularly updates media lists, informs the broader agency of media changes, compiles tailored media lists per client content piece (which are saved to the server), and ensures that master client media lists are kept updated.

Client services

Client relations: Demonstrate excellent client relationships, ability to manage their expectations and to mitigate risks and issues as early on as possible, while guiding them in a strategic direction appropriate to their goals. Client meetings: Drive participation in client meetings, ensure your team manages meeting protocols, agendas, minutes/contact reports, etc. Understanding: Perfect a detailed, thorough and informed understanding of your clients’ businesses and knowledge of their competitors, for effective idea generation. Demonstrate value to your clients by keeping them abreast of competitor news, and encourage same within your team. Reviews: Take overall responsibility for planning, compiling and editing of client review documents/ presentations/ reports, and lead/participate in client review meetings with your team.

Agency operations

Billing: Accurately review billing arrangements for clients, and ensure monthly billing is done timeously by your team. Profitability: Track hours and billing closely to ensure your stream is profitable. Timesheets: Ensure your team (including you) demonstrates effective time recording and reporting (daily, accurate data logged on Chase, as per Groupe deadlines). Coverage: Ensure daily coverage tracking, regular reports and timeous client coverage updates are executed by your team. Reporting: Ensure quality, timeous monthly reports are delivered by your team, and drive new reporting ideas, processes and efficiencies wherever improvements can be made. The MSL Way: Live MSL’s company values in all professional interactions and work. Know the agency and Publicis Groupe Africa (PGA): Demonstrate familiarity with both MSL and PGA’s organisational structures and offerings, and, where possible, cross-sell Power of One solutions to clients. Management meeting: Attend bi-monthly management meetings (compulsory).

Business development

Demonstrate an ability to identify opportunities for new business and organic growth of existing business and business retention. Display an ability to draft excellent proposals and pitch presentation skills. Focus on developing solutions to business problems for clients, and where possible, see how PGA’s Power of One solution can be driven within the work that you do for clients.

People development

Assist with key staffing decisions, including facilitating/managing interviews where necessary. Demonstrate an ability to act as a leader, role model and mentor for junior staff, and be an ambassador for the company. Conduct appraisals for AM/SAM. Ensure that SAM/AM is conducting for AEs, etc. (and sit in on these, if necessary). Drive (or ensure that AM/SAM drives) personal development activities for junior staff (i.e. coaching, workshop development, etc.). Actively look to maintain and build positive working relationships with colleagues.

Qualifications

Tertiary qualification is essential (Diploma / Degree) At least 2-3 years of experience as a Senior Account Manager and at least 1-2 years of experience as an Account Director.  Extremely proficient in & Microsoft Office (PowerPoint, Excel, Word) Excellent verbal and written communication Meticulous attention to detail, resourceful, with a can-do attitude Team player who thrives within a dynamic, fast-growing company Good time management to meet deadlines and complete deliverables

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