Superbalist - Head of Paid Media

6 months ago

Cape Town, South Africa Superbalist Full time

Superbalist.com is a fast growing online fashion business based in South Africa. We’re obsessive about our high performance yet collaborative culture, and are looking for leaders to join our team. We think big, move fast, take ownership and are used to winning. We’re lucky to be surrounded by colleagues who are experts in their field, working together to create a world class brand.

We’re looking for people who:

are decisive are continuously learning & improving think big are proactive obsess about the customer and the customer experience are accountable collaborate are trustworthy, approachable and open minded simplify processes and solve complexity diverse and inclusive 

If that sounds exciting to you, then you may be right for Superbalist, and ready to help us build SA’s biggest and best fashion retailer.

Reports to:

Chief Marketing Officer

Your responsibilities will include the following:

Manage and grow the in-house Paid performance team. Manage and optimise a large, multi-million Rand Paid Media marketing budget across various channels to meet Business KPIs. Managing all Paid Channels to drive high converting traffic that drives revenue to all platforms (Desktop Web, Mobi Web, and Android, iOS & HMS Apps). Develop & Implement overall Paid Media and Mobile App Acquisition strategy, annual goals, KPIs, reporting needs, and working cross-functionally across stakeholders including Brand, BI, Retail and Product teams Ownership of all channel tracking and briefing in any new marketing integration requirements from the Product team. Liaising with the Brand team to drive Superbalist.com brand awareness and assist in keeping superbalist.com top of mind. Daily, weekly & monthly operational, and management reporting on all Paid Media and Marketing Channels. Developing and maintaining strong relationships with Paid Channels success teams to effectively and efficiently meet acquisition and retention growth whilst supporting the company growth needs. Monitoring all Paid Channels to analyse results, deep-dive performance problems, recommending solutions, implementing solutions, and ultimately monitoring problems to correction. Profiling, identifying and testing new potential Paid Channels.  Own all tracking and analytics of Paid Channels whilst assisting other channel managers where possible. Assist with overall Reporting strategy requirements including Google Analytics and MMPs Audience management to effectively target new users and high value returning users (Platform based audiences & owned back-end data)

Attributes required:

Highly Analytical Attention to detail Excellent communication skills, both written and spoken Organised, ability to prioritise Solutions-oriented, can-do attitude; self-motivated Comfortable with learning and adapting to new systems

Qualifications and Experience:

A tertiary degree is required preferably within Marketing, Statistics, Mathematics or Computer Science6 - 8 years’ experience in PPC positions Experience managing a high-performing team Experience on the following platforms :Extensive Google Ads Experience (Required) Google SearchGoogle ShoppingGDN (Prospecting & Remarketing)YoutubeGoogle Merchant Centre (GMC) (Required)Google Analytics (Required)App Advertising - Acquisition & Retention (Required)Facebook Business Manager (Required) Facebook/Instagram Ads (Required)Tiktok Ads (Required) The GMP Suite including SA360 & DV360 (Beneficial)GTM (Beneficial)Looker Studio (Beneficial)AppsFlyer (Beneficial) Managing Dynamic Remarketing Partners (Criteo, RTB House, etc) Strong Programmatic Buying experience 2-3 years’ experience in the Acquisition & Retention of App Users Managing App Partners App Analytics (Appsflyer) Understand the mobile customer and their buying behaviour. Managing mobile/app marketing budget and initiatives across channels.

Superbalist is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.

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