Regional Marketing Manager: RA SanlamConnect Intermediaries Cape Region

4 weeks ago

Cape Town, South Africa Sanlam Full time

Who are we?

Sanlam is a business that focuses on the middle and affluent market. We are dedicated to supporting, growing, and empowering clients with affordable, easy, and suitable solutions, primarily through face-to-face intermediary channels, but also directly. We have approximately 2,000 tied advisers and 2,000 supporting independent brokers, all dedicated to meet the financial needs of our clients. Our vision: We aspire to be the best at building enduring relationships by connecting clients with Sanlam. We create sustainable value by attracting new clients, supporting ongoing client engagement, and providing adaptive solutions designed to answer life’s financial questions. ULTIMATELY, WE EMPOWER PEOPLE TO BE FINANCIALLY CONFIDENT, SECURE AND PROSPEROUS

What will you do?

This is a specialist role within SanlamConnect Cape Region. RMM's form part of the regional management team. Managing a marketing budget, the RMM's will be responsible to undertake market research of trends and opportunities, develop regional marketing plans/activities and then co-ordinate their execution in conjunction with the regional management teams and be responsible to manage staff. The RMM will also be responsible to manage the Key Account Specialists.

The RMM's will furthermore influence and build close working relationships with the different product provider specialists operating in the region to ensure all the interactions with brokers are co-ordinated and aligned to the strategy of the region. The RMM's will promote the Sanlam brand with intermediaries.

RMM's will also support Broker Consultants and Sales Consultants in their marketing initiatives/campaigns with intermediaries.

1. Undertake market research and intelligence gathering 
2. Develop and implement marketing plans and tactics in the region 
3. Managing marketing budget and expenses 
4. Focus and regulate the direct access and exposure of product provider resources to intermediaries
5. Market the Sanlam brand and arrange intermediary engagement session 
6. People Management

What will make you successful in this role?

1. Undertake market research and intelligence gathering 
2. Develop and implement marketing plans and tactics in the region 
3. Managing marketing budget and expenses 
4. Focus and regulate the direct access and exposure of product provider resources to intermediaries
5. Market the Sanlam brand and arrange intermediary engagement session 
6. Effective People Management


Qualification & experience
• Grade 12
• A marketing or business qualification
• Preferably CFP
• Financial Services experience 
• Sales and marketing background in distribution 
• Managerial experience


Knowledge and skills 
IT:
 MS: Office (Excel, Word, PP)
 Lotus Notes
 Broker Tools (.: compliance tools,SanPort)
 Internal systems (E2; SAP)

Business:
 Financial Services Industry Knowledge (Broker Distribution; SFA; SKS)
 Financial Services Product Knowledge (Sanlam and competitors)
 Relevant regulatory legislation and compliance knowledge (.:
 Expense Management
 Sound legal technical knowledge (relating to products)
 Project Management
 Formulating and execution of marketing strategy
 Market segmentation and analysis
 Market campaigns and events


Personal qualities
• Results driven
• Business acumen
• Innovative thinking
• Building and maintaining relationships
• Decision Making
• Communication
• Planning and Organising
• Analytical thinking
• Coaching
• Adaptability
• Treating customers fairly

Personal Attributes

Interpersonal savvy - Contributing through othersDecision quality - Contributing through othersPlans and aligns - Contributing through othersOptimises work processes - Contributing through others

Build a successful career with us

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its five business clusters – Sanlam Fintech, Sanlam Life and Savings, Sanlam Investment Group, Sanlam Allianz, Santam, as well as MiWay and the Group Office – the group provides many opportunities for growth and development.

Core Competencies

Cultivates innovation - Contributing through othersCustomer focus - Contributing through othersDrives results - Contributing through othersCollaborates - Contributing through othersBeing resilient - Contributing through others

Turnaround time

• The closing date for applications is 26 April 2024.


The recruiter reserves the right to withdraw the advertisement prior to the closing date or to allow further applications to be submitted after the closing date indicated.


The shortlisting process will only start once the application due date has been reached. The time taken to complete this process will depend on how far you progress and the availability of managers.


Our aim is to help you build a successful career with us 

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future – your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its business clusters – Sanlam Life and Savings, Sanlam Emerging Markets, Sanlam Investments, Sanlam Corporate Santam, MiWay, as well as the Group Office – the group provides many opportunities for growth and development. 

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