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National Marketing Leader

5 months ago

Cape Town, South Africa Proactive Recruitment Full time
We are looking for a National Marketing Lead. Our client is a fast-growing Australian fitness brand with ambitious plans to expand to 1000 studio locations worldwide including ANZ, APAC (Asia Pacific countries), and the UK. As the Marketing Leader, you'll report to the CEO and assume responsibility for leading our growing marketing team.

You will need advanced marketing and process leadership skills to grow the department. Possess advanced hands-on digital marketing skills (website CMS, SEM, SEO, SMM, etc.). B2C and membership/subscription product sales are a benefit. As is familiarity with Pilates and the fitness industry.

Specific duties include:
  • Responsibility for new studio member marketing leveraging all digital channels.
  • Leading our growing team of social media marketing (SMM), search engine marketing (SEM) and other digital specialists.
  • Managing the websites in Australia and expansions into Asia, the UK, Europe and North America.
  • Leading our graphic designer for all digital media and studio signage.
  • Marketing projects and pilots for new products and services.
  • Ongoing team development to scale with the rapid growth.
  • Participating in the leadership team to shape and execute our growth strategy.

Success in the role is measured by membership results and our target of 100% waitlisted fitness studios

To secure an interview, you should possess the following:
  • Leadership experience in a results-oriented, direct-response marketing environment.
  • Advanced, hands-on digital marketing skills including experience with enterprise-class marketing software (MarTech).
  • The ability to keep pace in a fast-moving environment.
  • A sense of connection with the mission to make the life-giving practice of Pilates more affordable and accessible

This is a full-time, flexible-hours position. You'll work remotely from the comfort of your home with occasional business travel.

Ready for a new career challenge? To make your mark on the growing fitness industry internationally