Business Development and Marketing Specialist

3 days ago

Johannesburg, Gauteng, South Africa Optimized People Full time R600 000 - R1 200 000 per year


Our client, a leading law firm is on the lookout for a Business Development and Marketing Specialist 

Qualifications
Bachelors Degree
Minimum 3 years of experience in Marketing, within a professional services firm
Strong knowledge of the South African legal and business market
Experience in composing own correspondence, internal and external documents and working with large schedules and documents
Database experience - InterAction experience desirable. Experience with virtual event production and platform/tools required. Experience with email marketing software preferred.
Experience with website content management systems and HTML a plus
Excellent writing skills, attention to detail and commitment to quality are pre-requisites
Excellent organisational skills and high levels of accuracy Strong organizational abilities. Excellent project management skills; must be capable of working well under pressure in a fast-paced, deadline-driven environment.
Ability to liaise confidently and build relationships with people of all levels
Has an agile approach to workload and demonstrates flexibility to meet the demands of an international legal firm
Well-developed persuasive and diplomacy skills with the ability to constructively challenge as needed
Ability to be self-sufficient but also able to leverage internal network as needed
Creative with a willingness to consider ways beyond the status quo

Duties and responsibilities
  • Events
    Plan, coordinate and produce physical events (inhouse and at external venues) and virtual events for the Johannesburg office and wider Africa Group as and when required
    Assist with event logistics including venue hire, food, décor, entertainment, marketing materials, audio-visual, email communications, onsite facilitation and post-event reporting
    Create and edit event lists, invitations, materials and signage
    Track and report expenditures against budget
    Conduct pre and post event evaluations and report on outcomes
    Conduct research of vendors and venues and propose options for events
    Draft, format and send email communications to promote firm events using Vuture - the firm's email platform
    Develop, update and maintain event email distribution lists

  • Interaction system
    Prepare program materials including presentations, handouts and name tags, as well as promotional items/giveaways as requested
    Provide onsite support at firm events, including setup and breakdown, registration, speaker assistance, venue and vendor coordination
    Prepare RSVP, attendance and survey summary reports
    Post events to internal and external websites
    Maintain event documents including event calendars and forms
    Maintain an up-to-date calendar of client events in South Africa
    Regular updates to the 'Africa events' spreadsheet of upcoming events/ sponsorships
    Writing intranet stories after key events
  • Marketing & Communications:
    Assist in coordination of the firms participation in, and sponsorship of, local and national conferences. Responsibilities would include handling lawyer reservations or RSVPs, and coordinating and submitting advertisements, giveaways, logos, and other materials as needed for sponsorships and other external activities.
    Assist in client and market research to help BD manager proactively identify opportunities
    Preparation of innovative client materials and campaign role outs
    Co-ordination and distribution of client briefs/legal updates
    Liaising with PR agency on possible PR opportunities
  • Reputation enhancement, brand & profile:
    Internal distribution of JHB office news alerts
    Assisting with marketing collateral (brochures, advertising material) with design team
    Support Business Development Manager in preparing legal directories and award submissions
    Assist on content creation and editing for Africa blog, LinkedIn pages, and ensuring timely uploads are done
  • Pitches, proposals and tender submissions:
    Liaise with BD Manager on Johannesburg offices pitches, both pitches led by the Johannesburg office, and providing input for global pitches
    Update pitch log and ensure pitches are stored in systematic way in pitch library
    Updating of our global credential management system
  • Management of information, projects and finance administration:
    Arrange photographs for new joiners
    Arrange website CVs for new joiners
    Ensure marketing administration is completed (including invoices, ordering marketing collateral, printing brochures etc.)
  • General Business Development Support:
    Provide BD support to the Johannesburg and wider International Markets BD team as and when required

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