Head of Marketing

2 weeks ago

Johannesburg, Gauteng, South Africa Advtech Full time
  • Admission process for new enrolments;
  • Marketing of Campus at exhibitions and other events;
  • Arrange for interviews of prospective parents/students;
  • Take prospective parents/students on school tour;
  • Meet with prospective parents/students;
  • All administrative duties associated with admission/enrolment process;
  • Regular updating of Campus information brochures;
  • Lead, plan, direct and implement overall enrolment, communication and marketing strategies
  • Oversee and actively participate in the creation, design, budget and production of regularly produced events and all school publications.
  • Co-ordinate all advertising, publicity, and public relations activities.
  • Design strategies and implement concrete plans to increase awareness, enquiries and enrolments.
  • Plan for and deploy digital activities: website, online campaigns, social media and digital content production.
  • Plan and manage the department budget in order to maximize the effectiveness of all communications.
  • Create and execute a plan that regularly places the school in local media. Manage all messaging in the media.
  • Manage all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and logo.
  • Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
  • Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested.
  • Organise and execute open days, open mornings, school tours and exhibitions.
  • Conduct competitor research.

Competencies/Skills/Requirements:

  • Excellent interpersonal and communication skills;
  • Good typing, organisational and administrative skills;
  • Able to work accurately under pressure;
  • An ability to maintain confidentiality is essential;
  • Enthusiastic, energetic and creative;
  • Must be a team worker;
  • Computer literate;
  • Good proficiency in Word, Excel, Power-Point, Outlook.

Qualifications:

  • Minimum requirement is a recognized Degree.

Experience:

  • Minimum of 3 years' experience in the same or similar type of position in a similar environment.

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