Senior Performance Marketing Manager

Job title: Senior Performance Marketing Manager 

Full time, Independent Contractor

Remote (US business hours, Eastern time zone)

​​​Role Overview

We're looking for a detail-oriented Senior Performance Marketing Manager to join our growing paid media team. You'll work directly with our Founder and Lead Client Strategist, to execute and optimize paid social campaigns across LinkedIn, Meta, and Google for leading B2B tech clients. This role is critical to maintaining our high-performance standards as we scale our client portfolio.You'll plug into high-quality clients, structured workflows, clear expectations, and a collaborative environment that moves fast without chaos. We invest heavily in strategy, experimentation, and personal development. Plus, you'll have the autonomy to actually drive real, meaningful impact.

Our Team Philosophy

We hire senior-level strategists who can think independently, execute flawlessly, and contribute to client success beyond just campaign management. You'll work directly with our founder on high-stakes accounts, have ownership over strategic decisions, and play a critical role in scaling both client results and our agency capabilities. We optimize for pipeline and revenue, not vanity metrics - managing millions in annual ad spend with measurable ROI. We work with 4-5 select clients, allowing for deep strategic partnership and exceptional results. This isn't a typical agency grind - it's strategic, high-impact work that is rewarding (and fun).

Why Top Performers Choose Us:

Direct Founder Collaboration: Work closely with the founder, learning from 12+ years of demand generation & paid media expertiseStrategic Impact: Your recommendations directly influence client growth and business strategyProfessional Growth: Clear advancement path from Senior Manager to Lead StrategistQuality Over Quantity: Focus on delivering exceptional results for select clients rather than managing dozens of accounts

What You'll Do

Campaign Execution & Management

Set up and launch paid social and paid search campaigns across LinkedIn, Meta, Google, and Bing advertising platformsExecute daily campaign optimizations, including budget adjustments, bid modifications, and audience refinementsMonitor campaign performance and proactively identify underperforming ads for pause or optimizationConduct A/B tests on ad creative, copy, targeting, and bidding strategiesImplement technical setups, including conversion tracking, pixel installation, and attribution modeling

Performance Monitoring & Analysis

Review daily performance metrics across all active campaigns and flag anomalies Generate weekly performance reports with insights and recommendationsTrack key metrics including CTR, CPL, CPC, engagement rates, and pipeline attributionIdentify trends and optimization opportunities through data analysisMaintain performance dashboards and client-facing reporting

Audience Development & Targeting

Build and manage custom audiences using first-party data, website visitors, and lookalike segmentsCreate targeted audiences based on job titles, company size, industry, and funnel stageManage retargeting campaigns for different engagement levels and content interactionsOptimize audience targeting based on performance data and client ICP refinements

Quality Assurance & Process Management

Ensure all campaigns adhere to platform best practices and compliance requirementsMaintain organized campaign naming conventions and account structuresDocument optimization decisions and maintain detailed campaign logsFollow established SOPs for campaign setup, optimization, and reportingCollaborate with the team on process improvements and efficiency gains

Client Communication & Support

Hold weekly internal meeting with the founder  to align on all Client account needs & prioritiesPrepare bi-weekly campaign performance summaries for client callsSupport weekly strategic recommendations with performance data and insightsAbility to support 1 meeting per client per week, plus 1 internal meeting per week with internal teamRespond to client questions about campaign mechanics and optimization decisions in dedicated client Slack channels within 1 business dayCoordinate with internal teams on creative asset needs and campaign requirements

Required Experience

3-5+ years of hands-on experience managing paid social campaigns, preferably for B2B Tech/SaaS companiesProven track record managing significant monthly ad spend ($50k+ per month across accounts)Ability to manage multiple projects at once with high attention to detailExpert-level knowledge of LinkedIn Ads Manager, Meta Ads Manager, and Google AdsExperience with conversion tracking, attribution modeling, and performance measurementStrong analytical skills with proficiency in Excel/Google Sheets and data analysisAbility to work Monday-Friday 9AM - 6 PM EST

Technical Skills

Advanced understanding of paid social platforms, including campaign types, bidding strategies, and optimization techniquesExperience with audience segmentation, lookalike modeling, and retargeting strategiesFamiliarity with tracking implementations, UTM parameters, and attribution methodologiesKnowledge of A/B testing methodologies and statistical significanceExperience with reporting tools and dashboard creationContribute to strategic campaign recommendations beyond just executionDocument processes and create SOPs for campaign workflows and optimization procedures

Project Management and Coordination Responsibilities

Experience with using project management tools (Asana preferred) to keep internal teams updated on detailed campaign action items, needs, and delays proactively Proactively manage task prioritization using High/Medium/Low taggingFlag capacity issues and delays before they become client problemsManage competing client priorities and communicate workload constraints 

Soft Skills

Exceptional attention to detail and ability to manage multiple campaigns simultaneouslyGreat presentation skills to present campaign findings on client calls (fluent in English)Doer mindset – we move fast & need people who can balance execution, planning, & strategyStrong communication skills for internal collaboration, client updates, and client callsProactive problem-solving approach with the ability to work independently Organized approach to campaign management and documentationComfortable working in a fast-paced environment with evolving prioritiesSupport business development by documenting case studies and results

Bonus Qualifications

Experience with B2B SaaS marketing funnels and pipeline attributionFamiliarity with CRM platforms (HubSpot, Salesforce) and marketing automation toolsKnowledge of Clay, Fibbler, or similar data enrichment and workflow automation toolsPrevious agency experience managing multiple client accountsUnderstanding of go-to-market strategies and demand generation

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