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Paid Media Specialist

2 weeks ago

Cape Town, South Africa Growthlabs Full time

We’re Growthlabs, based in Bristol, UK. We’re a small team with ambitious growth plans

Embark on an exciting journey with us as we search for a talented Paid Media Specialist to join our vibrant and dynamic team. This is not just a role; it's an opportunity to be at the forefront of shaping client success through innovative and effective paid media strategies. Opportunities for growth and development as we scale the business, are there for the taking

**Key Responsibilities**
- Develop and implement cutting-edge paid media strategies across Google, Microsoft, Meta, and LinkedIn platforms, ensuring unparalleled client success
- Fine-tune and oversee paid media campaigns, achieving client objectives in lead generation, brand awareness, and conversion goals
- Conduct comprehensive keyword research, craft compelling ad copy, and refine campaign targeting for optimum performance
- Monitor campaign performance, analyse data, and provide actionable insights to enhance ROI and meet client KPIs
- Work collaboratively with cross-functional teams, including Account Managers, Creative, and Analytics, to ensure flawless campaign execution aligned with client goals
- Lead client meetings alongside Account Managers, delivering insights and strategic recommendations that drive campaign success
- Conduct thorough quarterly reviews with clients, evaluating campaign performance, celebrating achievements, and outlining future plans
- Keep abreast of industry trends, platform updates, and best practices in paid media advertising to drive innovation and continuous improvement
- Proactively identify opportunities for campaign optimization and growth, ensuring client success and satisfaction

**About You**

With a proven track record of successfully steering campaigns, proficiency in Meta and LinkedIn paid campaigns, and a minimum of 4 years of experience in paid media advertising, focusing on B2B clients within an agency setting, you will demonstrate expertise in managing Google and Microsoft search advertising campaigns, including Google Ads and Microsoft Advertising platforms. You will possess hands-on experience with LinkedIn paid campaigns, coupled with robust analytical skills to drive campaign optimisation.

**Salary**: R498 000,00 - R689 000,00 per year

**Experience**:

- Paid Media Advertising: 4 years (required)
- B2B digital marketing: 4 years (required)

**Language**:

- English (required)