Paid Media Specialist

1 week ago

Cape Town, South Africa Smollan Full time

We're on the lookout for an experienced **Paid Media Specialist** with a strong focus on paid social media and strategy. You will be responsible for the day-to-day management of paid digital marketing campaigns which can include search, display and social advertising strategies across a wide range of B2B and B2C sites. The position is based in the **Western Cape Region** in **Cape Town.**

**As a Paid Media Specialist, you will be responsible for**:

- Creating, managing, optimising, and reporting on paid media campaigns, primarily across social media platforms.
- Leading the team in developing Digital Paid Media strategies for clients that support their overall Digital Marketing program.
- Translation of client KPIs and goals into strategic recommendations for clients across Paid Media channels.
- Conduct audience, keyword, placement, and platform research to help inform Paid Media strategies for clients.
- Build accurate and reliable reporting frameworks to track your campaign performance.
- Internally and externally report on progress against goals, ROI, spends and other key metrics.
- Daily campaign budget management.
- Create monthly and quarterly reports for clients

**To qualify for this role, you should have**:

- 3 years experience in a similar role
- Matric (Grade 12)
- A relevant tertiary qualification

**Knowledge, Skills & Abilities**:

- Sound understanding of digital platforms and best practices
- Solid understanding of B2B & B2C Marketing Strategies
- Creative and Analytical
- Excellent time management skills
- High-level problem solving and Decision-making skills
- Good interpersonal skills
- Communication skills (written, verbal and presentation)
- Able to work under pressure
- Excellent command of Google platforms such as Google Ads, Google Analytics, Google Merchant Centre and Google Tag Manager

**Preferred, but not required**:

- Certification such as: Google Certification, Facebook Blueprint Certification etc.

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