Paid Media Specialist

6 days ago

Cape Town, South Africa Barratt and Co Full time

**Duties & Responsibilities**
- Develop, execute and manage effective digital media campaigns across various channels, including
- Google Ads,
- Facebook Ads,
- Instagram Ads,
- YouTube and
- Other paid digital social media platforms.
- Conduct thorough market research and analysis to identify new opportunities.
- Setup the campaigns, monitor the performance and optimise to improve their ROI.
- Work closely with the marketing team to develop engaging and persuasive content that resonates with our target audience.
- Analyse campaign data and provide regular reports to key stakeholders to identify trends and opportunities for growth.
- Monitor and optimise campaigns to ensure they are meeting KPI's and continuously improving performance.
- Stay ahead of industry trends, new technologies, and emerging digital marketing techniques.

**Experience & Qualification**
- Relevant qualification in marketing, Communications, Business Administration, or a related field.
- Certified Google/ Meta specialist
- Proven experience in developing and executing successful digital marketing campaigns.
- Strong analytical skills and attention to detail to track and measure campaign performance.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Knowledge of digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics.
- Excellent verbal and written skills.
- Ability to prioritise.
- Self-starter, proactive, and able to work independently with mínimal supervision.

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