Performance Marketing Manager

3 days ago

Soweto, Gauteng, South Africa The Global Talent Co. Full time R120 000 - R240 000 per year
Performance Marketing Manager

Part-time (20 hrs per week), Remote (South Africa)

The Global Talent Co. is a leading community for the top 5% remote marketing talent. We match great talent with some of the US and Europe's most promising and attractive technology companies.

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

About the Company you'll be working with:

Join a fast-growing, innovative health & wellness company based in Germany that is redefining the way people take care of themselves. With a strong focus on science, customer experience, and creativity, they are scaling rapidly across Europe and beyond. Their mission is to empower individuals to improve their health and confidence through breakthrough solutions.

About the Role:

We are seeking a Senior Performance Marketing Manager with exceptional expertise in Meta Ads to take full ownership of paid acquisition strategy and execution. This role is crucial in driving revenue growth through creative testing, campaign optimization, and budget management across Meta and Google Ads.

The ideal candidate is not just a campaign manager, but a strategic operator who thrives on scaling winning ads, testing new creative angles, and extracting insights from data to fuel continuous growth.

Responsibilities

  • Lead creative testing: briefing, asset direction, and iterative testing to identify scalable ideas.

  • Manage end-to-end campaign execution across Meta Ads and Google Ads (primary focus on Meta).

  • Continuously optimize for ROAS, CPA, CTR, and other KPIs, scaling campaigns that deliver results.

  • Collaborate with creative and product teams to produce high-performing ad assets.

  • Implement A/B testing strategies across targeting, creatives, and landing pages.

  • Monitor industry trends and platform updates to innovate and stay ahead of competitors.

  • Manage and report on budgets effectively, ensuring efficient spend allocation.

  • Provide transparent performance insights and recommendations to stakeholders.

Requirements

  • 5+ years of hands-on performance marketing experience, with a proven track record of scaling Meta Ads profitably at significant budgets.

  • Strong experience managing performance campaigns for European brands or in highly competitive markets.

  • Deep knowledge of creative testing, audience segmentation, and growth optimization.

  • Hands-on expertise in Meta Ads Manager and Google Ads; TikTok Ads a plus.

  • Data-driven mindset with proficiency in Google Analytics, Looker Studio, and Excel (or equivalent).

  • Experience with DTC / e-commerce brands preferred.

  • Strategic operator: decisive, fast-moving, and results-oriented.

  • Excellent communication skills, able to work cross-functionally with creative and product teams.

  • Availability to work 20 hours per week, aligned with CET


At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

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