External Marketing

Our client, a leader in the mining and explosives industry, is seeking a skilled
External Marketing & Communications Specialist
to join their Marketing & Communications team.

Purpose of the Role:

Lead the design, support, and execution of external communication strategies, marketing campaigns, and brand initiatives to enhance visibility, engagement, and market positioning.

Key Responsibilities:

• Implement the unit operations plan by understanding key activities and performance measures, communicating with stakeholders, and monitoring daily execution.
• Report on performance by tracking progress against targets, identifying concerns, and submitting clear, timely reports quarterly and as needed.
• Comply with company policies by staying up to date, participating in training, and resolving policy-related queries.
• Follow established processes correctly and address issues or concerns as they arise.
• Support the external communication strategy by engaging stakeholders, ensuring consistent messaging, aligning with organisational goals and industry trends, and reviewing the strategy periodically.
• Draft and release clear, timely external communication messages that ensure message clarity, alignment, and impact.
• Execute content creation for social media, websites, and digital platforms to drive visibility and engagement.
• Arrange external business events, conferences, and sponsorship activities by coordinating with stakeholders, directing planning and logistics, and ensuring alignment with strategic priorities.
• Ensure consistent implementation of the corporate identity by supporting brand guidelines, overseeing branded collateral production, and maintaining brand consistency across materials.
• Apply a strategic mindset to position the brand competitively within the market.
• Assist with advertising activities, including setting objectives, identifying target audiences, selecting platforms, booking placements, developing content, and monitoring performance.
• Coordinate and execute external marketing campaigns across digital and traditional channels, including social media, PR, trade shows, print, and other marketing initiatives.
• Monitor and report on campaign performance and ROI, providing insights and recommendations for optimisation.
• Liaise with external partners, marketing agencies, media partners, and consultants to execute campaigns, and coordinate with industry associations, government, and clients for joint initiatives.
• Oversee sponsorships for product divisions by identifying event objectives, allocating budgets, negotiating sponsorships, ensuring effective activation, and evaluating results against performance metrics.
• Utilise digital marketing tools, analytics platforms, and AI-driven solutions to enhance targeting, personalisation, and campaign impact.
• Leverage data analytics for brand monitoring and insights-driven decision-making.
• Explore and implement innovative technologies to improve marketing efficiency and the overall customer experience.
• Assist in defining departmental budgets, implement and manage expenditure, approve spending in line with financial policies, and conduct monthly reviews.
• Monitor actual expenditure by analysing financial reports, identifying anomalies or areas of concern, and executing timely corrective actions.
• Maintain ongoing SHE compliance by reviewing current practices, identifying deviations, and correcting them within established timelines.
• Build and maintain productive relationships with internal and external stakeholders through regular communication, feedback exchange, and collaboration support.
• Manage service provider performance by tracking service level agreements, monitoring delivery against standards, identifying issues, and applying corrective actions as necessary.
• Actively contribute to the team by participating in team events, providing support where needed, and being an engaged, dependable team member.
• Contribute to the sustainability strategy of the department, ensuring operations are aligned with sustainability principles and minimise environmental impact.

Requirements:

• Matric / Grade 12; BCom / BA in Public Relations, Communications, Marketing, or similar.
• Postgraduate diploma in Business Management or similar (advantageous).
• 5+ years' experience in marketing and communication.
• Experience with SAP, MS Office, basic graphic design, and analytical tools.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Experience with AI-driven and digital marketing tools and automation platforms.
• Knowledge of the mining or industrial sector.
• Proven track record in B2B marketing and stakeholder communications.
• Driver's license.