Search Engine Optimization Specialist

7 days ago

Cape Town, Western Cape, South Africa 3322fceb-0ed9-4632-b772-626ba2b278b1 Full time US$50 000 - US$70 000 per year

Company Description

Salterra Growth Medical Marketing provides a balanced blend of expertise and personalized service, supporting businesses of all sizes to achieve professional results in online presence. Specializing in web design, graphic design, and digital marketing, Salterra creates user-friendly, branded websites that drive traffic and increase customer loyalty. The team is dedicated to offering solutions that enhance business performance without promoting unnecessary features. With a strong focus on search engine optimization (SEO), Salterra ensures that websites are discoverable, well-ranked, and aligned with clients' marketing goals for maximum visibility and authority in the marketplace.

Role Description

This is a full-time remote role for a Search Engine Optimization (SEO) Specialist. The primary responsibilities include conducting in-depth keyword research, performing SEO audits, creating and implementing on-page optimization strategies, and managing link-building campaigns. The role also involves analyzing website performance using web analytics tools, monitoring ranking data, and working collaboratively to develop and execute effective SEO strategies to improve search rankings and drive traffic.

Qualifications

  • Strong expertise in Keyword Research and developing effective strategies for optimized content targeting.
  • Experience in conducting SEO Audits and implementing actionable recommendations for improved website performance.
  • Proficiency in Link Building techniques and growing high-quality inbound link portfolios.
  • Familiarity with On-Page SEO practices, including content optimization and metadata management, to drive visibility.
  • Knowledge of Web Analytics tools, such as Google Analytics, to analyze and improve search performance effectively.
  • Excellent analytical, communication, and collaboration skills.
  • Experience in the medical or healthcare industry, or familiarity with related terminologies, is a plus.
  • Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

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