Marketing Specialist

3 days ago

Cape Town, Western Cape, South Africa Somewhere Full time US$40 000 - US$60 000 per year

Position: Marketing Specialist - SEO 

Working Hours: Monday  to  Friday; 9:00 AM to 5:00 PM US Eastern Time

Salary range: USD per month based on experience

Location: Remote (preferred: open)

Role Summary:

The Marketing Specialist — SEO has broad digital marketing knowledge with a strong expertise in SEO. Their primary responsibility will be to support clients with on-page and off-page optimization, technical SEO enhancements, and keyword-targeted content recommendations to drive organic visibility and rankings. The right person will also have a broad understanding of digital marketing and the ability to perform basic cross-functional tasks within SEO and content marketing.

Key Responsibilities:

  • Conduct keyword research and mapping
  • Optimize site structure, metadata, and content for search engines
  • Implement technical SEO improvements (site speed, crawlability, schema, etc.)
  • Monitor rankings, organic traffic, and performance metrics
  • Execute competitor analysis and content gap analysis
  • Manage and optimize Google Business Profiles
  • Build and maintain a strong local SEO presence
  • Recommend content opportunities to support SEO strategy
  • Collaborate with the Content Specialist for SEO-friendly copy
  • Make recommendations to the project manager and client for key optimization tactics
  • Execute tasks accurately and on time
  • Build reports and maintain client-facing dashboards and workbooks
  • Stay up-to-date with the latest search engine trends and best practices

Skills & Experience:

  • 5+ years in SEO execution
  • Strong understanding of Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog
  • Proven track record of improving search visibility and rankings
  • Comfortable in a client-facing role
  • Experience working with US-based small and mid-sized businesses
  • Experience with SE Ranking software is a plus

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