SEO Manager/Specialist
4 days ago
SEO Specialist (Part-Time / Hybrid)
Company: Rocketlead
Location: Cape Town, South Africa (Hybrid)
Type: Part-Time, Ongoing Contract
About Rocketlead
Rocketlead is a dynamic marketing and lead generation company helping brands and businesses accelerate growth through intelligent strategy, performance marketing, and technology. We're looking for a results-driven SEO Specialist/Manager to manage and enhance our search engine performance across multiple brands and clients, with a specific focus on executive search and financial services recruitment sectors.
Role Overview
As the SEO Specialist, you will be responsible for conducting a full SEO analysis, implementing a robust optimization strategy, managing SEO-related plugins, and ensuring the website's structure and content are fully optimized for organic search visibility.
You'll work directly with decision-makers and senior stakeholders within Rocketlead, with the opportunity to influence long-term digital growth strategies.
Key Responsibilities
1. SEO Initial Analysis & Implementation
- Perform comprehensive site audits to identify technical and on-page SEO issues.
- Optimize website structure, meta tags, headings, image alt text, and internal linking.
- Recommend whether a full site revamp or targeted improvements would yield the best ROI.
- Manage and optimize SEO-related plugins (e.g., RankMath, Yoast, or AIOSEO).
- Track and report key SEO metrics and progress using analytics tools.
2. SEO Strategy & Growth
- Develop and execute a keyword strategy focused on executive search and financial services recruitment.
- Build a sustainable content and backlinking strategy aligned with business objectives.
- Monitor search trends, algorithm updates, and AI-driven changes (e.g., AI Search Overviews) to maintain and improve rankings.
- Advise on content structure and optimization opportunities across all digital assets.
3. Website Optimization
- Ensure all web content aligns with SEO best practices and keyword intent.
- Implement technical fixes (site speed, mobile optimization, broken links, sitemaps, etc.).
- Collaborate with the web and content teams to ensure alignment between SEO and user experience.
- Provide clear, actionable reports and insights to stakeholders.
Bonus Skills (Preferred but Not Required)
- Working knowledge of social media management and LinkedIn optimization.
- Familiarity with Google Ads and Google Analytics.
- Experience with content strategy, schema markup, or local SEO.
Qualifications & Requirements
- 2–4 years of proven SEO experience (agency or in-house).
- Strong understanding of SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.).
- Proficient in managing SEO plugins on WordPress and more.
- Excellent communication and reporting skills.
- Ability to work independently and manage ongoing weekly tasks (approx hours per week).
Compensation
- R10 000 per month
Why Join Rocketlead
- Direct collaboration with leadership and strategy teams.
- Freedom to shape the SEO roadmap and see measurable results.
- Flexible working structure and autonomy.
- Opportunity to expand into broader digital marketing functions over time.
Job Type: Part-time
Pay: R10 000,00 per month
Expected hours: 10 per week
Work Location: In person
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