Customer Journey Optimization Specialist

6 days ago

Cape Town, Western Cape, South Africa Initiate International Full time R900 000 - R1 200 000 per year


A dynamic opportunity is available for a Customer Journey Optimization Specialist in Cape Town, focused on optimizing and managing conversion rates for marketing campaigns. This role involves conducting in-depth analysis and testing to identify the most effective strategies aimed at improving acquisition conversions. The ideal candidate will be deeply passionate about digital marketing, with a solid understanding of key concepts such as A/B testing and web analytics.

A successful Customer Journey Optimization Specialist should showcase a proven track record of driving conversion improvements across various industries and possess a portfolio of successful campaigns.

Your key job responsibilities as the Customer Journey Optimization Specialist in Cape Town will include:

  • Develop marketing strategies aimed at increasing sales conversions.
  • Utilize digital marketing tools and platforms to manage multiple accounts.
  • Provide feedback to the marketing team on sales funnels and conversion performance.
  • Assist in creating and managing effective marketing campaigns.
  • Actively participate in strategic marketing and digital profiling sessions.
  • Train marketing team members on conversion optimization techniques.
  • Monitor key performance metrics and ensure conversion rates are optimized.
  • Conduct performance tests, including A/B testing, bottleneck analysis, and usability testing.
  • Report on key performance indicators and explain conversion results to management.
  • Ensure all marketing content adheres to conversion optimization best practices.

Requirements for this Customer Journey Optimization Specialist job in Cape Town:

  • Bachelor's degree in Marketing, Digital Marketing, or Strategic Brand Communication.
  • Minimum of 3 years' experience in a marketing conversion or digital marketing role.
  • Proficiency in using tools like Google Analytics or HubSpot for conversion tracking.
  • Experience with Content Management Systems (CMSs) like WordPress.
  • Strong customer-centric and goal-driven mindset.
  • Comprehensive knowledge of conversion enhancement practices, including copywriting, UX, and web analytics.
  • Technical expertise in digital marketing.
  • Excellent critical thinking, attention to detail, and communication skills.

Are you ready to take your digital marketing skills to the next level? Join our client in Cape Town as a Customer Journey Optimization Specialist and play a pivotal role in driving marketing success If you're passionate about optimizing conversion rates and have a track record of impressive results, we want to hear from you Don't miss this chance to make a real impact—apply today and let's transform the future of marketing together

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