Mid-Weight Strategic Copywriter
1 week ago
About Us
At Downtown Creative, we build brands that people believe in.
We are an independent integrated agency driven by bold ideas, real partnerships and work that makes an impact. With studios in Johannesburg and Amsterdam, our team brings together global experience and local insight to help brands grow through design, storytelling and strategy.
Our work spans brand strategy, design, digital media, social content and campaign development. We partner with some of the world's most recognised brands, including Unilever, Heineken, Investec and Nestlé, as well as a growing portfolio of purpose-led and emerging brands.
About the Role
We are looking for a Mid-Weight Strategic Copywriter who can think as sharply as they write. Someone who understands that great copy is not only about words, but about meaning, tone and connection.
You will be responsible for developing creative concepts, campaign messaging and social content that bring brands to life across multiple platforms. From shaping brand narratives to crafting scroll-stopping social posts, you will help define how our clients communicate, connect and grow.
This is a remote role, open to talented writers based anywhere, with opportunities to collaborate across our international team.
About You
You are a confident communicator and curious thinker who loves uncovering what makes people tick. You can shift effortlessly between brand strategy and creative storytelling, understanding how words move people and drive results.
We are looking for someone with:
- 3+ years of copywriting experience in an agency or in-house environment
- Strong conceptual and strategic thinking skills
- Proven ability to write across digital, social, print and video formats
- Excellent understanding of tone, brand voice and storytelling
- A collaborative approach and genuine enthusiasm for working within a creative team
- Exceptional written and verbal English
Bonus experience:
- Work in fashion, beauty, lifestyle or sustainability sectors
- Writing for e-commerce, SEO or web content
- A portfolio that shows strategic insight and creative flair
Why Join Us
We believe the best creative work happens when people feel trusted, inspired and supported. At Downtown Creative, you will work alongside a passionate team who care deeply about their craft and the brands they help shape.
You will have the opportunity to contribute to ideas from strategy to execution, create meaningful work for global and emerging brands, and grow your career in an agency that values curiosity and collaboration.
- We operate remotely with flexibility to balance focus time and creative connection.
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