Strategic Copywriter

2 weeks ago

Johannesburg, South Africa Wetpaint Advertising Full time

About Wetpaint
We’re not your average agency.
At Wetpaint, we play where others pause — blending creativity, data, and AI to build brands that don’t just compete but lead the shift. Our Tribe is made up of warriors, innovators, and storytellers who #CoElevate, #DoItBetter, #ThinkBigger, and #OwnIt every day.
**The role**: Strategic Copywriter
We’re looking for a sharp, forward-thinking Strategic Copywriter — someone who doesn’t just write words, but crafts strategies that connect brands to people in meaningful, measurable ways.
You’ll sit at the intersection of creative strategy, content creation, and copywriting, collaborating closely with designers, strategists, and clients to build campaigns that cut through the noise across social, digital, and traditional channels.
What you’ll do
Develop brand and content strategies that drive engagement, awareness, and conversion.
Collaborate with creative and strategy teams to develop big ideas and shape brand narratives.
Guide the tone, voice, and storytelling across client touchpoints to ensure alignment with brand goals.
Transform briefs into campaigns that make audiences stop, feel, and act.
Stay ahead of digital trends, AI innovation, and cultural movements to infuse fresh, relevant thinking into every concept.

**REQUIREMENTS**:
What we’re looking for
4+ years of experience in copywriting and content strategy (agency experience preferred).
A portfolio that proves you can think, write, and deliver strategically.
Strong understanding of social media, digital ecosystems, and brand communication.
Ability to distill complex ideas into clear, engaging, and persuasive messaging.
Collaborative energy — you thrive in brainstorming sessions and cross-functional teamwork.
Curiosity for AI, data-driven creativity, and future-facing storytelling.
Why join Wetpaint?
Because we don’t just make ads — we make impact.
**You’ll be part of a Tribe that**:
Builds brands through innovation and strategy.
Pushes boundaries and challenges norms.
Thinks globally, acts locally.
Embraces technology to power creativity.
If you’re a strategic thinker with a flair for words and a hunger to shape what’s next in advertising — you belong here.

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