Mid-weight Copywriter: In-house:

**Responsibilities**:

- Collaborate with graphic designers to receive and prioritise briefs and promotional requests from Account Managers, properties, and business; and deliver each element of the campaign to brief
- Maintain up to date knowledge of current and future content within and external to the organisation
- Understand market segment and customers characteristics and online preferences
- Conceptualise and plan for content storylines on various communication channels
- Construct the conceptual plan, concept, storyline, and layout for solutions, ensuring content remains fresh and exciting
- Liaise with properties through Account Managers with regard to concepts, ideas, deadlines, and promotional requirements
- Brainstorm, design and deliver content in written form
- Brief electronic, print and activation production to ensure idea is executed and delivered to its best potential
- Brief and give constructive input during a shoot and/or recording and direct voices, VO artists, musicians, directors to ensure that the idea is delivered in its best form
- Conceptualise 360 ideas: Activations, Promotions, Experiential, TV, Radio, Print, and CRM
- Correspond with stakeholders and clients to obtain feedback and approvals on final content
- Be an ideas bank of innovation and concepts to be used as a foundation for content for various online channels in line with business requirements
- Participate in content meetings, creative briefings, brainstorm sessions and status meetings. Provides updates and constructive feedback to Creative Management on all significant developments on ongoing projects to ensure accuracy and timeous delivery
- Works with design team to ensure that the copy and design work together seamlessly
- Write sharp, edgy and enticing dynamic copy for all company campaigns including promotional and enticing copy for advertising campaigns
- Schedules and updates relevant content on various platforms ensuring that content remains innovative and fresh
- Liaise with the business units and Group marketing on content produced for designed promotional and events content
- Maintain regular communication with the marketing services team and management on project development, timelines, and results
- Collaborate with designers to ensure the integration and synergy of specific content for various projects and design work
- Verify with business management that the content will meet business requirements
- Build effective relationships with commercial/brand/technical teams and content designers.

**Requirements**:

- 3 Year Bachelor’s Degree preferably in marketing, communication, English, or journalism
- Copywriting certification
- 3-5 years’ experience working as a copywriter across a range of communication and digital platforms
- A proven track record of success producing digital content
- Excellent copywriting and writing skills adaptable in the tone of each brand
- Ability to write, proofread and edit accurate, concise, and highly readable content
- Understand brand identity
- Advanced written and verbal communication skills
- Ability to generate creative ideas, coupled with sound editorial judgement.
- MS-Office Suite (Word, Excel, PowerPoint, Outlook)
- Exposure / knowledge of the hotel and gaming industry is a strong advantage
- Dynamic presentation skills
- Conceptualising
- Attention to detail
- Planning skills
- Decision-making abilities
- Evaluating & developing content
- Influencing
- Results orientated
- Relationship management skills
- Innovation & continuous improvement
- Customer service orientation
- Analytical thinking & conceptual ability
- Selling skills
- Emotional resilience
- Excellent organisational skills with the ability to operate on a wide range of topics and projects at one time
- Proactive, energetic, and professional team player
- Embrace and understand diversity.

City: Johannesburg

Country: South Africa

Level of Expertise: Mid

Remuneration: Negotiable

Reference Number: #Tam697

**Tamara Wolpert**:
GM & Consultant