Manager: Growth Marketing

1 week ago

Stellenbosch, Western Cape, South Africa Capitec Bank Ltd Full time R900 000 - R1 200 000 per year
Purpose Statement

To drive digital performance marketing excellence by leading a team of Platform Specialists and balancing tactical/strategic oversight and hands-on implementation, ensuring that campaign execution aligns with overarching business objectives and delivers measurable outcomes. 

To apply expertise in performance marketing, innovation, stakeholder management, and data-driven decision-making and champion cross-functional collaboration, coach team members and continuously refine performance strategies to sustain growth and competitive advantage.

Experience
  • Experience: 7+ years in performance marketing
  • Experience in managing teams and aligning multiple stakeholders toward a common goal.
  • Proficient in GA4, bid management tools, A/B testing frameworks, and audience-building.
  • Experience working with a robust digital tech stack, including media buying, app attribution, GMP, analytics (GA4/Adobe), Meta etc. 
  • Understanding of the SEO landscape and tools a plus
Qualifications (Minimum)
  • A relevant degree in Marketing or Digital Marketing
Qualifications (Ideal or Preferred)
  • Certification in Media
Knowledge
  • Deep understanding of all paid media platforms – PPC, social, programmatic, retail media platforms 
  • Deep understanding of Google Ads, retail media and marketplace strategies.
  • Advanced ability to interpret data, translate insights into strategy, and drive optimisation.
  • Strong grasp of multi-touch attribution, incrementality testing, and media mix modeling to evaluate marketing impact.
  • Expertise in Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio, and other reporting tools.
Skills
  • Communications Skills
  • Interpersonal & Relationship management Skills
  • Leadership Skills
  • Management skills
  • Presentation Skills
  • Problem solving skills
Conditions of Employment
  • Clear criminal and credit record

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