Lead: Marketing Portfolio

1 week ago

Stellenbosch, Western Cape, South Africa Capitec Bank Ltd Full time R500 000 - R720 000 per year
Purpose Statement

Payments Marketing Lead

  • To partner strategically with Product Heads to assess business needs and offer tailored marketing solutions.
  • To advise and direct the creation of marketing programs that align with the business's strategic direction.
  • To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting.
  • Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvement
Experience

Minimum:

  • 5+ years product marketing experience in a large, complex and client focussed organisation 

Ideal:

  • Experience gained preferably in an FMCG, retail banking or services industry.
  • Cross functional project coordination / management
  • Lead and manage marketing programs that align with and support business and marketing objectives.
  • Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing.
Qualifications (Minimum)
  • Grade 12 National Certificate / Vocational
  • Bachelor's Degree in Marketing or Business Management
Qualifications (Ideal or Preferred)
  • A relevant post graduate degree in Marketing or Business Management
Knowledge

Minimum:

  • Principles of brand marketing
  • Data analysis, client profiling and segmentation
  • Digital marketing and e-commerce
  • Strategic marketing management
  • Campaign management
  • General business/commerce know how
  • Internal and external communication methods and practices

Ideal:

  • Capitec environment and products
Skills
  • Communications Skills
  • Problem solving skills
  • Analytical Skills
  • Attention to Detail
  • Computer Literacy (MS Word, MS Excel, MS Outlook)
Conditions of Employment
  • A valid driver's license and own vehicle is required
  • Willingness to travel nationally on a regular basis
  • Clear criminal and credit record

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