Head of Marketing

Lead Marketing Excellence for High-Growth Fintech Company

Wykco operates innovative investment platforms serving institutional investors, family offices, and alternative asset managers globally. We're seeking a strategic Head of Marketing & Content to build our brand, drive lead generation, and create compelling content that establishes thought leadership across multiple investment verticals.

Key Responsibilities:

• Multi-Platform Brand Strategy: Develop and execute comprehensive marketing strategies across Wykco's diversified platform portfolio
• Content Creation & Thought Leadership: Produce high-quality educational content, whitepapers, case studies, and articles that position Wykco as industry expert
• Digital Marketing Excellence: Manage LinkedIn, social media, email campaigns, and website optimization to drive qualified lead generation
• Sales Enablement: Create professional presentations, pitch decks, one-pagers, and marketing collateral that directly support business development activities
• Compliance-Friendly Marketing: Develop content strategies that support reverse solicitation requirements and regulatory compliance in financial services
• Design & Creative Production: Design marketing materials, social media graphics, course content, and client-facing resources using professional design tools
• Performance Marketing: Track ROI, optimize campaigns, and measure marketing contribution to sales pipeline and revenue generation
• Cross-Functional Collaboration: Work closely with business development and operations teams to create targeted content for specific deals and investor segments

What Makes This Role Unique:

• Strategic Impact: Build marketing function from ground up with significant creative and strategic autonomy
• Diverse Content Portfolio: Create content spanning multiple investment strategies and market segments
• Global Audience: Market to sophisticated institutional investors and professional clients worldwide
• Revenue Impact: Direct contribution to deal closure through high-quality sales enablement materials
• Professional Growth: Exposure to cutting-edge fintech and alternative investment industry knowledge

Essential Requirements:

• 3-5+ years proven marketing experience with portfolio demonstrating successful campaigns and measurable results
• Professional design skills with advanced proficiency in Adobe Creative Suite, Canva, and presentation software
• Content creation expertise including writing, video production, social media management, and educational content development
• B2B marketing experience preferably in financial services, professional services, or technology sectors
• Digital marketing proficiency including social media management, email marketing, SEO, and analytics platforms
• Project management skills with ability to handle multiple concurrent projects and tight deadlines
• Bachelor's degree in Marketing, Communications, Business, or related field

Preferred Qualifications:

• Financial services marketing experience with understanding of regulatory compliance requirements
• Startup or high-growth company experience building marketing functions from early stages
• Video production and editing capabilities for educational content and webinars
• Marketing automation platform experience (HubSpot, Mailchimp, or similar)
• International marketing experience targeting diverse geographic markets
• Professional certifications in digital marketing, content marketing, or design

Personal Characteristics:

• Creative and strategic thinker who can balance artistic vision with business objectives
• Results-oriented with strong analytical skills and focus on measurable outcomes
• Self-motivated and comfortable working independently in fast-paced environment
• Detail-oriented with commitment to brand consistency and quality excellence
• Collaborative mindset with ability to support cross-functional team objectives