Category Manager: Cheese

2 weeks ago

Stellenbosch, Western Cape, South Africa Lactalis South Africa Full time R900 000 - R1 200 000 per year

Role Purpose
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Join Lactalis at our offices in Stellenbosch and take on the challenge of managing the Trade Marketing execution on Cheese. Your role is to be the link between Marketing and Sales, turning our brand strategies into winning customer plans that deliver profitable growth. Successful candidates need to have 5-7 years' experience within a Marketing/Sales/Trade Marketing environment. FMCG experience preferable and perishables advantageous.

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Requirements
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  • 3-year Marketing & Sales Diploma/Degree
  • 5-7 years within an FMCG environment would be advantageous
  • Must have In Depth ability, understanding and working knowledge to extract, analyse and prepare reports and build presentations using Category Management tools (Excel; IRI/AC Nielsen; Rex).
  • Strong project management and presentation skills
  • Ability to communicate at all levels (business & customer interface)
  • Interpret & understand complex financial, consumer and shopper data
  • Initiate cross functional business approach & collaboration
  • Ability to work independently

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Duties and Responsibilities
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Driving the Commercial Planning process

  • Build and develop channel plans aligned to the marketing strategy and objectives
  • Develop and drive quarterly promotional activity grids with Key Account managers
  • Build effective relationships and processes between Marketing/Sales teams
  • Oversee the deployment of the marketing plan to the Sales and Field Sales teams, including monthly/quarterly cycle planning
  • Monitor and track the implementation of pricing/promotional strategies

Overseeing Trade marketing activation

  • Develop, implement and track the trade marketing strategy and budget
  • Develop winning channel specific POP solutions to drive brand visibility and sales
  • Develop & implement trade and brand activation plans to drive shopper engagement
  • Implement the Go-To-Market strategy for NPD, including developing the trade proposition, distribution targets, merchandising guidelines and launch plan execution
  • Translate brand strategies into Customer speak to WIN at the POP

Driving Category management with Customers

  • Drive the Category Management agenda with customers, focusing on long-term category growth, distribution, ranging and space management
  • Provide support to the Key Accounts team by conducting regular business analyses and presentations to ID opportunities and deliver incremental growth
  • Utilise shopper research and market intelligence to develop the Category Plan as well as strategic Customer/Top to Top reviews
  • Drive the implementation of Merchandising guidelines, including training Field sales team
  • Provide selling arguments for product-ranging and distribution targets for NPD
  • Co- Develop Local success models in key categories for key customers.
  • Development and recommendation of pricing strategies.

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