Marketing Manager: Events
1 day ago
The Marketing Events & Operations Manager is responsible for the end-to-end planning, coordination, and execution of all Resolute physical and digital events — including Roboticon, Principal Breakfasts, Teacher Symposiums, Innovation Ambassador Showcases, partner webinars, and internal brand activations.
This individual will serve as the operational anchor of the marketing function, ensuring that every event is flawlessly executed, tightly project-managed, and aligned to measurable KPIs — including lead generation, brand visibility, stakeholder satisfaction, and SQL progression.
In addition to event delivery, this role includes managing and coordinating the internal marketing team (digital, design, and partnerships support), tracking timelines and deliverables, and ensuring all projects remain on budget, on message, and on time.
This is a strategic operations role that requires high attention to detail, strong project management skills, comfort working cross-functionally, and the ability to drive results through others.
Key Responsibilities and Duties (include but are not limited to):
1. Event Strategy & Execution
- Own the end-to-end execution of all physical and digital events, including Roboticon, Principal Breakfasts, and Teacher Symposiums
- Manage all logistical and creative elements — venue, suppliers, vendors, run-of-show, branding, comms, technical setup, speakers, RSVPs
- Develop and maintain detailed event playbooks, budgets, and post-event reports
- Ensure every event has a clear strategic goal (e.g. lead generation, engagement, conversion) and measurable outcomes
2. Campaign & Project Management
- Translate campaign ideas into clear project plans and task ownership
- Maintain the master marketing calendar across all verticals and initiatives
- Manage cross-functional timelines to ensure smooth rollout of campaigns and internal launches
- Create and drive internal feedback loops and track deliverables across marketing pods
3. Team Oversight & Coordination
- Serve as the operational lead across the marketing team (digital, content, design, community)
- Ensure each team member is accountable to deadlines, deliverables, and outcomes
- Support the CGO in aligning strategy to execution through weekly sprint cycles
- Act as a communication bridge between departments and internal stakeholders
4. Partner & Vendor Coordination
- Liaise with sponsors, exhibitors, partners, and vendors before, during, and after events
- Ensure clear contracts, agreed deliverables, and reporting structures are in place for external stakeholders
5. Post-Event & KPI Reporting
- Produce concise debriefs and KPI scorecards after every event and campaign
- Track leads generated, SQL conversion, engagement data, budget variance, and partner impact
- Share learnings with the broader team and incorporate into playbooks for future improvements
Required Qualifications:
- Bachelor's degree in Marketing, Business Management, Events, or related field
- Minimum 3–5 years' experience in event/project management or operations
- Demonstrated experience in leading multi-stakeholder projects and campaigns
- Strong Excel/Google Sheets, project management tools (Notion, ClickUp, Trello), and CRM familiarity
Preferred Qualifications:
- Experience in the education, EdTech, or NPO sector
- Familiarity with brand marketing, digital campaign cycles, and lead generation tracking
- Operational knowledge of tools like Canva, Mailchimp, Meta Ads, Google Workspace
Working Conditions:
- Full-time, 40 hours per week
- In-Office: 5 days per week in-office (Pretoria-based)
Occasional travel for event support and partner activations
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