Paid Media Specialist

3 days ago

Cape Town, Western Cape, South Africa Boardroom Appointments Full time R450 000 - R750 000 per year


Minimum Requirements:

  • Degree or Diploma in Marketing,Advertising,Media or related (essential).
  • +3 years experience in paid media advertising or a digital campaign management role in an ad ops environment (essential)
  • A proven track record of delivering multiple and large campaigns across digital touchpoints and channels,using analytics to inform and scale successful marketing campaigns (essential).
  • Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) (essential).
  • Broad knowledge of the media and marketing ecosystem - (essential).
  • Demonstrable knowledge and experience of marketing principles and practices includingcustomer journey management and content development experience (essential).
  • Strong commercial acumen and understanding of the media landscape within the broader retail industry (essential).
  • Strongproficiencyin MS Office (essential).
  • Experience using marketing automation tools like Braze, Salesforce, Insider etc (advantageous)

Responsibilities:

  • Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
  • Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated ad campaigns.
  • Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
  • Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
  • Provide analysis and insights for reporting, including post campaign reporting, to stakeholders.
  • Ensure invoices are accurate and campaign budgets are executed within required parameters.
  • Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.
  • Conduct research and utilise insights to optimise and grow future campaigns.
  • Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.

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